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Are Best Practices Killing Creativity??
Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.
With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.
Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.
They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.
This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.
🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/
🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q
🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/
Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful
discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??
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By iPostAre Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.
With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.
Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.
They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.
This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.
🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/
🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q
🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/
Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful
discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??