The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology.

On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford and News Reporter Reem Makari to discuss Alphabet, Meta, Microsoft, Apple and Amazon releasing their Q2 2025 earnings reports.

In terms of each platforms respective investment plans, one thing is clear, AI is the future – and with all the money being put towards it, an automated future might be upon us sooner than we think.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

Which big tech platform had the best Q2? (1:06)

What drove growth in Q2? (15:06)

PMW's Resell Me a Pen Challenge (24:43)

~ Further reading ~

Big tech Q2 earnings: Amazon, Alphabet, Netflix, Meta, Apple, and Microsoft

Platform watch: Reddit introduces automated bidding as X incentivises ‘beautiful ads’

Meta to stop all political ads in the EU

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