What happens when TikTok disappears for a day… and your entire business disappears with it? That’s exactly the scenario that had influencers scrambling earlier this year — and today’s guest, website designer and branding expert Gillian Sarah, is here to make sure that never happens to you.

In this episode of On The House, we dive into why influencers (and any online creator) need more than just social media to build a sustainable business. Gillian shares her journey from Etsy doodles to running a full-time web design studio, the surprising sense of community she’s found in the influencer world, and her signature framework for creating websites that actually convert — whether you’re selling your own products, driving affiliate revenue, or growing your email list.

We also cover:

• The “digital land you own” vs. “rented space” mindset every creator needs to understand
• How to blend a blog and website into one powerful personal brand hub
• The platform Gillian swears by for influencers who love a fresh, creative look (without the coding headaches)
• Why your homepage needs more than “Welcome to my blog”
• How to design branding that works year-round — even as your style evolves

If you’ve been putting off that website project because “Instagram is enough,” this conversation might just change your mind.

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Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more.