Brand and platform have almost lost their meaning because they have become so overused in the last few years. I generally hate coined, common phrases. Mostly because I'm contrary. But I love both these words despite overuse. 

Often I think artists have the hardest time with these words. They seem, to use one of my favorite terms, SMARMY.

But brand and platform are more about your core identity, your WHY. They deal more with connecting with your ideal audience rather than shining a spotlight on yourself. 

Do you think these are dirty words? Tweet and let me know: @kikimojo