It's time for a new season in my creative journey. Which means a pause on the podcast. Find out why and what's next!

I've covered a lot recently on author platform this year, but I almost never talk about craft. It's time! If I wanted to rename this post, instead of How to Write a Bestseller it could be called Write Good Books to Sell More Books or Sell More Books with Your Craft.

At least, a little. I literally have a master's degree in fiction, but craft isn't my favorite thing to teach. Mostly because it's subjective. I do sometimes work with authors one on one regarding craft, but I find the focus on selling easier for ME.

WHY? Because authors are emotionally invested in their craft. So, discussing this is hard. We either think our books are amazing or terrible, and we have a lot of feelings on the subject.

People don't always respond well when they ask why their books aren't selling and the answer is: your writing.

OUCH!

I know it hurts. I've sat silently through critiques in grad school while people shredded my work. Just ... destroyed. I got over it. Having a beer at the bar with everyone after helped. For today and this post though, we're going to try to look a bit more objectively at our own craft.

Read the full show notes at http://createifwriting.com/204

I've talked recently on social media for authors, but wanted to highlight a specific platform that I've been using more and seeing results from and discuss Instagram for authors.

I think that most social media platforms have potential to work for you if you understand how they work and make it your goal to connect with the correct audience. (As opposed to authors who accidentally gather an audience of other authors, rather than fiction readers, by posting author-y stuff.) This year, I dove into Instagram, a platform I've been on since 2014 and not really used well since that time.

For the full show notes, head to http://createifwriting.com/203

The first month I published a book in 2018, I made $115. Which totally excited me! People were reading my book! I wrote and published a book! But the goal was always a CAREER. I joked (but not really) about building an Emma Empire.

Three years later, I made $26k in February 2021 and am slated to make over $20k this March. Want some takeaways? I've got 'em!

For the full show notes, head to http://createifwriting.com/202 

As a part of my author platform series, we've talked about overall platform, newsletters for authors, social media for authors, and now I want to talk about what authors should blot (and video and podcast) about: aka, content strategy for authors.

Authors often aren't so familiar with that term... and I think it's because often we create content without the strategy. Let's start using the term more because we should be intentional with the content we create.

Let's talk about what authors should blog (and podcast and video) about: content strategy for authors!

Social media is often a dreaded piece of the author platform. There are so many different places to be and to post ... not to mention WHAT to post. Then there's the matter of how to handle social media while also writing books.

Never fear! Authors can handle social media. You don't have to be everywhere or post a million times a day. Megan Ericson, a social media strategist, joins me for a conversation on social media for authors.

I have long been a fan of email lists. I think I started mine in ... 2010? Long, long ago in a galaxy far, far away. That's how it feels, anyway. Mostly because I was growing a newsletter as a blogger. 

Now? I'm growing one (or several, actually) as an AUTHOR. 

Some principles are the same. Some are different. Let's dive in and take out some of the intimidating factor of what I still believe should be the cornerstone of your author platform. 

Why am I still harping on email all these years after starting Create If Writing? (Because, if you've been around the whole time, email has always been my recommendation.) 

After growing email lists for nonfiction and for fiction, it is STILL king. It's still more effective to sell books than social media platforms. It also is the only real DIRECT connection with your readers. Any time, Instagram could yank you, or your Facebook account could get hacked and shut down. And then... you're done. 

With email, you have that list of emails. You can hit up their inbox because they've given you permission, inviting you in. Sure, inboxes are crowded. But readers still get excited hearing from their favorite authors personally. And if they hit reply to an email you send out to everyone, it then becomes a one on one conversation. 

Email is YOURS. It's a direct line. It's personal, and there's no algorithm to an inbox. 

Get the full shownotes here: http://createifwriting.com/198

Let's get real-- what do you need for an author platform in 2021? After a few years of selling fiction, I can tell you that it's less than you might think. Let's dive in! 

Author platform. Did you shudder when you read that? For some authors and creatives, the idea of building a platform to connect with an audience is daunting. Others might like it, but almost all would agree that it's easy to lose focus worrying about follower counts and other stats.

FOR THE FULL EPISODE, HEAD TO HTTP://CREATEIFWRITING.COM/197

Join the free community! http://createifwriting.com/community 

Two book launches, one month apart. Both alike in dignity, in fair Verona where we lay our scene. Oh, enough Shakespeare. Let's dive into the nitty gritty of two different launches I had this fall. 

Book launches don't just come in one size. That's something I've found in my own experience. AND in listening to other authors and watching launches. I'm always testing, always trying, and never think launches should go JUST one way.

The takeaway from this post should NOT be: follow my launch plan that worked better. But I DO want to lay out the differences between these two launches a month apart and break down some things for you to consider when making your launch plan. 

Links Mentioned in the Show:

• Ads Extravaganza (my new course on ads strategy) 
• The Free Facebook Group
• The Quick Fix-- My Weekly Email

Find the full show notes at: http://createifwriting.com/196 

Facebook

• Facebook SEEMS to have emerged from its crazy banning ad accounts time period. But maybe not. If your ads or account got banned, you weren't alone! Try to get through to their chat or on the phone with someone to get this fixed. 
• They are finally shoving all people into the new Facebook look, which I hate, along with most other people. We'll forget old Facebook by next year. For now, we mourn. 

Amazon's KDP Publishing

• Series pages can now be managed right from your KDP dashboard. This is great! You can reorder them, create a blurb that talks about the series as a whole, or add related content (which isn't showing up on the page yet). 
• You can now nominate your books for Kindle Deal or Prime Reading (I can't speak to whether those work well, but the monthly deals I got didn't do a thing for my sales). The place to do this is under the marketing tab. (It's in beta so you might not have it.) 
• You can no longer change the titles of your ebooks without republishing them. This stinks, because if you change the title and republish, someone might actually RE-BUY the book and get mad. (I've had this happen.) I'm hoping this change goes back.
• Author Center is now connected right in the marketing tab, and they've done some updating of their own. I almost never go into Author Central, but it's very shiny and new. You can also more easily handle the other countries with Author Central, right from the KDP dashboard. 

Amazon Advertising

• Recently, Amazon advertising added a few metrics you can now track in your dashboard. First, the pages read (KENP read) and more importantly, the royalties for those pages read (KENP royalties). That's the difference between these two outcomes: 
• You can also now try Sponsored Brand posts if you're approved. These were formerly just for Amazon Ad Advantage members, which is hard for authors to get. It will show as an ad with up to three books. I haven't heard much about how these are working... yet. 

A Few Others

• Draft2Digital is now ​allowing for authors to split royalties for co-authored works. Read more HERE. 
• I've talked before about the issues with Audible Returns and I think that some big things (aka: lawsuits) will be lining up soon. Read more on the whole thing HERE.