Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well. 

00:00: Intro

00:31: Branded weddings rising in popularity

03:00: Hellmann’s branded mayo wedding

05:52: Taco Bell Cantina wedding

07:00: Why would a brand sponsor a wedding

13:20: Content creation opportunities 

16:18: Elevated brands sponsoring celeb and influencers

18:38: Brands and bachelorette parties 

21:00: Can this backfire for brands

23:26: Which mascot would you have at your wedding

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices