Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands! 

00:00: Intro

00:32: Black Friday memories 

03:15: Black Friday starts earlier now  

06:00: How can brands make their campaign stand out

07:45: Using SMS marketing

09:21: Consumer sentiment is down around shopping 

13:20: The importance of gift guides

17:30: Does Amazon do Black Friday best

21:55: What marketing strategy actually works

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnerships the film has established with brands including Crocs, Walmart, Swiffer, and more. We can’t help but mention the impact the Barbie film has had on this strategy, and share opinions on which films can also lean into this when it comes to promoting such beloved IP. The hosts also discuss the loyal fanbase, the press tour choices, and share their dream Wicked product collab. 

00:00: Intro

00:36: Our level of excitement for the movie

03:42: The Wicked promo timeline 

10:33: Brand collaborations 

15:17: Inspiration from the Barbie movie

18:13: Brands seeing the partnerships pay off

20:23: Hollywood leaning into existing IP

23:43: Traditional marketing strategies and press tours

26:23: Looking towards award season

27:28: Dream Wicked collabs and next movies with marketing moments

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well. 

00:00: Intro

00:31: Branded weddings rising in popularity

03:00: Hellmann’s branded mayo wedding

05:52: Taco Bell Cantina wedding

07:00: Why would a brand sponsor a wedding

13:20: Content creation opportunities 

16:18: Elevated brands sponsoring celeb and influencers

18:38: Brands and bachelorette parties 

21:00: Can this backfire for brands

23:26: Which mascot would you have at your wedding

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands were able to incorporate marketing moments into the NYC marathon for runners and spectators alike, why Netflix is betting big on its ads business, and what the TikTok awards can do for creators and brands alike. 

00:00: Intro

00:34: Using the Louvre robbery as marketing

06:03: Marketing the NYC Marathon

16:04: Netflix’s next big moves in the ad business

26:02: The TikTok awards are coming

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year. 

00:00: Intro

00:33: Hatch responds to unserious criticism to its spooky ad

05:05: How Zohran Mamdani uses branding in his campaign for NYC mayor

17:24: Where is dupe culture heading

24:34: Brands get in on Halloween costumes 

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew. 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Follow Marketing Brew

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Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other platforms, the reasoning behind Apple TV dropping the plus sign from their name, and how man on the street videos are now turning into brands on the street videos as ads get in on the fun of producing these authentic-seeming clips. 

00:00: Intro

00:35: Heineken mocks Friend AI

05:46: Select Spotify video podcasts will be available on Netflix

14:40: Apple TV subtracts the “+”

21:52: Brands get in on man on the street ads

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Follow Marketing Brew

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Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing Timothee Chalamet’s “Marty Supreme” promo plans, LeBron James and the risk of a celebrity fake-out when it comes to advertising with brands, why so many celebrities all seem to be starting their own ad agencies lately, and how Friend AI really failed to make friends – especially in the NYC subways. 

00:00: Intro

00:40: Timothee Chalamet’s “Marty Supreme” promo plans

05:20: LeBron James and celebrity fake-outs in advertising 

14:26: Why so many celebrities are starting their own ad agencies

23:30: Friend AI really failed to make friends

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI adoption for better or worse, and Instagram’s launch of the “Oscars for creators” with Rings and what that really means for reels. 

00:00 Intro

00:33 WNBA compensation talks get snippy

05:35 Amex Ads enters the commerce media space

13:46: Sora 2 and the ad industry’s adoption of AI

26:23: Instagram rolls out the “Oscars for Creators” with Rings

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators. 

00:00 Intro

00:37 The vibe on Meta’s new Vibes app

05:24 What Bad Bunny’s Super Bowl performance means for brands

14:25 Netflix and AB InBev’s brand partnership deal is big for ad-supported streaming

23:22 An update on the latest TikTok deal news

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

This episode features: 

Meta’s Vibes demo fail: https://www.tiktok.com/@verge/video/7551247078626823437

Bad Bunny’s Hop: https://www.reddit.com/r/Fauxmoi/comments/1ncxcp3/bad_bunny_appeared_to_have_injured_his_knees/

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the LinkedInfluencer and how the platform can adapt, and everyone’s favorite: pumpkin spice season is here – but should some brands sit this one out? 

00:00 Intro

00:35 Blind boxes go bust

04:32 The Reality TV to Influencer pipeline

13:05 LinkedInfluencers on the rise 

22:06 Pumpkin Spice Season is here

This episode was sponsored by Digicom. To learn more, go to https://www.digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices