Marketing Brew Weekly

It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame for the way they implemented world-building, generated buzz on forums, and ultimately, got us into our seats at the theater. 

00:00: Intro

02:45:  Blair Witch Project

10:10: Longlegs

16:00: Backrooms

21:00: Smile

25:00: Obsession

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you through the steps to take to decide if and when your brand needs to say “We’re sorry” (and yes, you need to use those exact words), or if you should just sit this one out in an attempt to not make it worse. 

00:00: Intro

02:30: Does your brand need to apologize?  

07:15: When to skip an apology

11:00: The elements for a good apology

14:15: Does the platform for an apology matter 

18:35: An apology as an overreaction 

24:40: What to avoid in apologies 

27:40: Questions to ask before issuing an apology

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote! 

00:00: Intro

02:05: What makes good brand merch 

09:00: Love It or Landfill: Walmart Rotisserie Chicken purse

14:00: Patagonia zip ups 

16:30: Whole Foods x FishWife tote bag

18:30: Cosmopolitan yogurt 

20:00: Chili’s x Tecova’s Booth Boots

22:40: Pizza Hut lamp bucket hat

23:55: McDonald’s charging buddy

25:40: Starbucks tumblers

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future. 

00:00: Intro

02:28: Do companies need a full time CMO 

12:30: Can CMOs withstand pressure from AI

22:10: CMO title is getting a rebrand

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands. 

00:00: Intro

02:28: A brief history of mascots 

06:15: Quaker Oats 

08:05: Duolingo

10:35: State Farm

12:40: Liberty Mutual 

14:35: Aunt Jemima 

16:00: McDonald’s 

18:20: Tony the Tiger

20:25: Jack in the Box 

22:15: Ellie the Elephant

24:10: Pop Tart Man

26:00: Smokey the Bear

27:20: InfoSys Yeti

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget. 

00:00: Intro

02:10: Fashion and merch collabs 

06:00: Original longform content

11:20: Fan activations 

15:00: Athlete partnerships and NIL

16:50: Flag football

19:00: Social appearances 

21:00: Coach content

24:00: Football podcasts

25:30: WAGs partnerships 

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors. 

00:00: Intro

01:30: The evolution of brand trips 

05:20: The infamous Tarte trip 

13:45: Cocokind appealing to regular consumers

19:30: Waterboy mixes customers and influencers 

22:00: OpenAI’s first brand trip met with backlash 

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. 

00:00: Intro

02:00: Did the Wendy’s Twitter account start this trend

04:30: Brands being summoned vs. randomly jumping in 

06:00: PF Chang’s cake adventure 

08:00: When commenting goes wrong 

11:00: BetterHelp’s commenting strategy 

15:00: What is the Empire State Building’s strategy

16:00: When brands go after other brands 

19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in? 

00:00: Intro

01:15: Brands venturing into Substack 

02:43: How this differs from email marketing

07:20: Making newsletters valuable 

08:30: A person vs. a brand writing 

12:00: Which brands should be on the platform 

16:10: The days of the brand magazines

19:00: Not a place for AI

20:00: Brands we do and do not want to see on the platform 

This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send an email to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO. 

00:00: Intro

01:30: Difference between a pop-up and a stunt 

04:30: What is the point of a pop-up

08:30: Using social to tell the story of your pop-up

14:00: Are we at pop-up fatigue

16:20: What physical merch do people get 

18:30: Pop-up or pop down: Beis carwash 

22:40: The Real Real’s Canal Street installation

26:20: Bloom’s interactive pop-up

This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.