Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well. 

00:00: Intro

00:31: Branded weddings rising in popularity

03:00: Hellmann’s branded mayo wedding

05:52: Taco Bell Cantina wedding

07:00: Why would a brand sponsor a wedding

13:20: Content creation opportunities 

16:18: Elevated brands sponsoring celeb and influencers

18:38: Brands and bachelorette parties 

21:00: Can this backfire for brands

23:26: Which mascot would you have at your wedding

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands were able to incorporate marketing moments into the NYC marathon for runners and spectators alike, why Netflix is betting big on its ads business, and what the TikTok awards can do for creators and brands alike. 

00:00: Intro

00:34: Using the Louvre robbery as marketing

06:03: Marketing the NYC Marathon

16:04: Netflix’s next big moves in the ad business

26:02: The TikTok awards are coming

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year. 

00:00: Intro

00:33: Hatch responds to unserious criticism to its spooky ad

05:05: How Zohran Mamdani uses branding in his campaign for NYC mayor

17:24: Where is dupe culture heading

24:34: Brands get in on Halloween costumes 

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew. 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other platforms, the reasoning behind Apple TV dropping the plus sign from their name, and how man on the street videos are now turning into brands on the street videos as ads get in on the fun of producing these authentic-seeming clips. 

00:00: Intro

00:35: Heineken mocks Friend AI

05:46: Select Spotify video podcasts will be available on Netflix

14:40: Apple TV subtracts the “+”

21:52: Brands get in on man on the street ads

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing Timothee Chalamet’s “Marty Supreme” promo plans, LeBron James and the risk of a celebrity fake-out when it comes to advertising with brands, why so many celebrities all seem to be starting their own ad agencies lately, and how Friend AI really failed to make friends – especially in the NYC subways. 

00:00: Intro

00:40: Timothee Chalamet’s “Marty Supreme” promo plans

05:20: LeBron James and celebrity fake-outs in advertising 

14:26: Why so many celebrities are starting their own ad agencies

23:30: Friend AI really failed to make friends

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI adoption for better or worse, and Instagram’s launch of the “Oscars for creators” with Rings and what that really means for reels. 

00:00 Intro

00:33 WNBA compensation talks get snippy

05:35 Amex Ads enters the commerce media space

13:46: Sora 2 and the ad industry’s adoption of AI

26:23: Instagram rolls out the “Oscars for Creators” with Rings

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators. 

00:00 Intro

00:37 The vibe on Meta’s new Vibes app

05:24 What Bad Bunny’s Super Bowl performance means for brands

14:25 Netflix and AB InBev’s brand partnership deal is big for ad-supported streaming

23:22 An update on the latest TikTok deal news

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

This episode features: 

Meta’s Vibes demo fail: https://www.tiktok.com/@verge/video/7551247078626823437

Bad Bunny’s Hop: https://www.reddit.com/r/Fauxmoi/comments/1ncxcp3/bad_bunny_appeared_to_have_injured_his_knees/

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

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Follow Marketing Brew

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Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the LinkedInfluencer and how the platform can adapt, and everyone’s favorite: pumpkin spice season is here – but should some brands sit this one out? 

00:00 Intro

00:35 Blind boxes go bust

04:32 The Reality TV to Influencer pipeline

13:05 LinkedInfluencers on the rise 

22:06 Pumpkin Spice Season is here

This episode was sponsored by Digicom. To learn more, go to https://www.digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to the power of Gen Alpha, and the surprising reason why your favorite sports team got in on the internet action of The Summer I Turned Pretty. 

00:00 Intro

00:39 A TikTok ban update

04:20 Advertisers take award shows 

14:52 Why Salish Matter’s launch really mattered 

22:34 Brands tuning in to "The Summer I Turned Pretty"

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing Nike’s new ad for Gen Z, why American Eagle continues to win the denim wars, how Labubus really took the spotlight at the US Open, and which brands tried their best to capitalize on Taylor Swift’s big news. 

00:00 Intro

00:35 Nike’s new slogan

04:17 American Eagle continues to soar

12:32 Labubus win the US Open

19:05 Taylor Swift’s effect on brands and Find the Fake game 

This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

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Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.