Marketing Brew Weekly

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space. 

00:00: Intro 

00:36: Gap’s new hire of Chief Entertainment Officer

03:15: Other brands moving into the entertainment studio space

04:17: The benefits  

12:49: The challenges 

20:14: Over-saturation vs. Under-saturation 

22:32: Is video content the new blog? 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way. 

00:00: Intro 

00:38: The rise of Heated Rivalry

08:50: Bands that have gotten involved

11:52: Brands and adult romance

15:30: What is the next big show to be a part of

17:42: Forecast by reading the books to plan future collabs 

24:47: Is the NHL missing the moment

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead. 

00:00: Intro 

00:38: AI discourse at CES

03:56: How marketers will use AI in 2026

11:45: How Hollywood is using AI 

15:30: What do consumers want vs. what brands want 

19:50: What AI should not be used for

25:36: What do you want a robot to do for you? 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing all the biggest marketing trends we expect to see in 2026…and maybe a few we hope don’t return. From economic restrictions to social predictions, the importance of IRL events and the polarization of AI, these are our best guesses as to where marketers will be spending their time and money in the new year. 

00:00: Intro

00:39: The economic reality for 2026

04:54: Social will require creativity 

09:32: More IRL events 

12:23: The AI of it all 

16:40: The trends we do (and don’t) hope to see

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year. 

00:00: Intro

00:31: Brief recap of the year in marketing

02:21: Best Social Trend or Campaign 

05:50: Best Collab of 2025 

09:05: The Best Use of Celebrity

11:24: The Most Overlooked Campaign

13:55: Most Overhyped Campaign

16:40: Our favorite campaigns 

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing the current K-Shaped Economy and how brands are reacting. We take a look at the luxury brands leaning into aspirational marketing, and those embracing affordability. Plus, what about the brands in the middle — is it possible to be aspirational and affordable at the same time, and has anyone figured out how to present that message to customers? 

00:00: Intro

00:31: Definition of a K-shaped economy 

02:51: Which brands are going for aspirational

05:57: Which brands are going for affordability 

11:02: Brands aiming for the middle class 

14:47: Collabs that elevate a brand 

17:36: How are brands positioning themselves as lifestyle brands

18:44: Brands trying to appeal to all consumers 

21:43: The little treat economy 

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing Oxford University’s Word of the Year: Ragebait. From Sydney Sweeney’s American Eagle campaign to E.l.f. Choosing to partner with Matt Rife, were these marketing moves worth it for the brands? We touch on controversial Skims products and Coca-Cola using AI in their ads, and discuss which campaigns were fueled by bots — and wonder if it even matters as long as that stock price is up? We also discuss the risk vs. reward of employing this method, and share a brand that seemed to lean into the moment correctly. 

00:00: Intro

00:35: What is Ragebait? 

02:33: Biggest examples of Ragebait this year

05:20: Why are brands engaging 

07:12: How brands do (or don’t acknowledge) using this tactic 

08:38: Campaigns that don’t anticipate Ragebait and bots

16:10: How can social listening really be measured now 

17:40: What impact will Ragebait campaigns have long-term 

19:30: Does Ragebait work?

25:00: The Ordinary’s use of “gentle outrage”

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing how Netflix became the masters of marketing. With the final season of “Stranger Things” upon us, we discuss the brand collabs and major marketing moments the streamer has implemented to make the sci-fi show one of their biggest ever. We also discuss Netflix House and how the company has managed to bring IRL experiences and merch to their shows’ biggest fans. Plus, why does Netflix continue to chase that Oscar gold, and how will they continue to display their influence over the entertainment industry? 

00:00: Intro

00:35: The return of Stranger Things

03:07: The impact of Stranger Things for Netflix  

07:30: Stranger Things on Broadway 

09:14: Netflix and experiential marketing

11:27: What to expect at Netflix House

18:28: Netflix and Out Of Home strategies

22:40: Creating perpetual engagement 

25:46: Netflix and awards season 

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands! 

00:00: Intro

00:32: Black Friday memories 

03:15: Black Friday starts earlier now  

06:00: How can brands make their campaign stand out

07:45: Using SMS marketing

09:21: Consumer sentiment is down around shopping 

13:20: The importance of gift guides

17:30: Does Amazon do Black Friday best

21:55: What marketing strategy actually works

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnerships the film has established with brands including Crocs, Walmart, Swiffer, and more. We can’t help but mention the impact the Barbie film has had on this strategy, and share opinions on which films can also lean into this when it comes to promoting such beloved IP. The hosts also discuss the loyal fanbase, the press tour choices, and share their dream Wicked product collab. 

00:00: Intro

00:36: Our level of excitement for the movie

03:42: The Wicked promo timeline 

10:33: Brand collaborations 

15:17: Inspiration from the Barbie movie

18:13: Brands seeing the partnerships pay off

20:23: Hollywood leaning into existing IP

23:43: Traditional marketing strategies and press tours

26:23: Looking towards award season

27:28: Dream Wicked collabs and next movies with marketing moments

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.