Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space. 

00:00: Intro 

00:36: Gap’s new hire of Chief Entertainment Officer

03:15: Other brands moving into the entertainment studio space

04:17: The benefits  

12:49: The challenges 

20:14: Over-saturation vs. Under-saturation 

22:32: Is video content the new blog? 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices