Welcome to Marketing Brew Weekly! This week we’re discussing how Netflix became the masters of marketing. With the final season of “Stranger Things” upon us, we discuss the brand collabs and major marketing moments the streamer has implemented to make the sci-fi show one of their biggest ever. We also discuss Netflix House and how the company has managed to bring IRL experiences and merch to their shows’ biggest fans. Plus, why does Netflix continue to chase that Oscar gold, and how will they continue to display their influence over the entertainment industry? 

00:00: Intro

00:35: The return of Stranger Things

03:07: The impact of Stranger Things for Netflix  

07:30: Stranger Things on Broadway 

09:14: Netflix and experiential marketing

11:27: What to expect at Netflix House

18:28: Netflix and Out Of Home strategies

22:40: Creating perpetual engagement 

25:46: Netflix and awards season 

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices