Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands! 

00:00: Intro

00:32: Black Friday memories 

03:15: Black Friday starts earlier now  

06:00: How can brands make their campaign stand out

07:45: Using SMS marketing

09:21: Consumer sentiment is down around shopping 

13:20: The importance of gift guides

17:30: Does Amazon do Black Friday best

21:55: What marketing strategy actually works

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices