Marketing Brew Weekly

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand. 

00:00: Intro

02:00: Why do brands change their logos 

04:40: Risks of changing logos  

08:40: Levi’s World Cup logo change

12:50: Spotify’s disco ball 

16:40: Mountain Dew 

20:15: Gap’s 2009 rebrand fail 

22:30: Hopping on the Taylor Swift brand 

25:00: Brands being cringe in the comments

28:00: Which brands could use a logo update

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team? 

00:00: Intro

00:40: Examples of creators with C-suite titles 

02:15: The difference between real and made up titles 

04:00: Does the audience care if it’s a real job 

08:15: Why is the title necessary  

11:45: Not all execs are creators 

14:00: How are the creators actually involved

16:45: Celebrities with special titles 

18:40: The relationship creators have with brands 

21:30: Authenticity of partnerships 

22:20: The risks to consider 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling. 

00:00: Intro

02:35: Microdramas are inexpensive 

05:10: Made for different platforms

11:40: Is the goal for completion or consumption

14:00: Brands as entertainment companies 

16:50: Is it for every brand 

21:00: How is AI being used for this purpose 

This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com 

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach?

00:00: Intro

03:00: New poll reveals consumers’ annoyance with AI 

06:20: Exploring the bubble 

08:40: Is all AI just AI slop

10:15: Perception of AI ads  

15:00: Brands avoiding AI are generating good will 

16:50: Is it ok to use AI for idea generation 

19:30: Being the first to use it vs using it well 

20:00: REI ads on Meta’s platforms 

22:00: Is AI actually efficient 

23:00: Requirements to disclose AI use 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal? 

00:00: Intro

01:55: Food brands embracing affordability marketing

03:00: Non food brands doing the same 

05:20: Risking a lack of genuine feelings 

07:00: Can brands implement long-term strategies

08:50: Relative to your competitor strategy 

13:00: Importance of rewards programs

16:00: Marketing in the k-shaped economy

18:20: How much should brands address affordability 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.

00:00: Intro

02:45: How brands approached America 250

05:30: What do brands normally do for July 4 

06:30: Brands celebrating their own anniversaries

10:15: How do global brands tap into this moment 

13:00: Can brands look toward the future

15:30: Tapping into unity 

17:00: Brands have to respond and create culture 

19:10: Can a brand sit out America 250

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event. 

00:00: Intro

01:50: Offline is the new online

04:50: Experiential at Cannes 

06:40: Creators are the new A-listers 

11:00: B2B marketers want to work with creators 

12:35: Move over Millennials, it’s about Gen Z now  

16:50: AI discussions at the festival 

22:00: Winning campaigns 

24:30: What we’d do differently next year

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers.

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations. 

00:00: Intro

02:50: When did the Pride pullback begin

06:00: Brands need to be clear in their own values 

09:00: How companies have shifted support in presence and financials

13:20: Pride merch collections 

16:00: Appealing to Gen Z 

19:00: Can Pride marketing make a comeback 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 

00:00: Intro

01:36: The DoorDash Knicks bus and popular NYC ads

03:40: Why the Museum of Sex ads are impactful 

06:00: How do you measure if it’s working

08:15: Lessons from The Ordinary bus  

13:45: An opportunity for product sampling 

15:15: Honing in on cultural events

16:50: The S train in NYC and unique opportunities 

21:40: What actually makes a good bus ad

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events

Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/

Watch Marketing Brew Weekly on YouTube:  

https://www.youtube.com/@MarketingBrew

Follow Marketing Brew

Instagram: https://www.instagram.com/marketingbrew/

LinkedIn: https://www.linkedin.com/showcase/marketing-brew/

Have a question for us? Send us an email or voice note to [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.