In this episode I spoke with James Schad of We Grow Startups, about Facebook and Instagram advertising, and where they fit into business growth.

Contrary to popular belief, Facebook ads aren’t a guaranteed success. You can have the best ads and targeting in the world, but if your website sucks, you won’t make any sales. That said, Facebook offers an incredible ability to target potential customers based off their interests and demographics.

If you’re looking to gets started with Facebook ads, and just generally want to learn more about how they fit into the marketing mix, this is the episode for you.

James spent 12 years in big media agencies working with the likes of Diageo, B&Q and Weetabix, before deciding that startups and fast-growing companies were the future. He ;loves data (Classics at uni but dad was a maths teacher), making predictions and rugby.

James is the Co-founder of We Grow Startups, the marketing agency for fast-growing brands. They focus on helping businesses win and keep new customers as quickly and cost efficiently as possible.