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In this episode of Websites That Convert podcast, host Shannon breaks down the key factors that determine whether Google Ads are a good investment for your business, including customer lifetime value, lead-to-sale conversion rates, and how to calculate your target cost per acquisition (CPA). She also explores common mistakes businesses make when setting up their Google Ads campaigns, such as targeting the wrong locations and using ineffective strategies like performance max.

Timestamps
00:00:00 - Introduction
00:01:30 - Common Issues with Google Ads
00:06:00 - Importance of Lead to Sale Conversion Rate
00:09:00 - Target CPA and Ad Profitability
00:12:00 - Optimizing Google Ads

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