Not getting consistent leads, bookings, or sales from your marketing? Let’s fix that. Book a free strategy call with my team and we’ll help you uncover where your real ROI is hiding and how to attract leads that actually convert: https://eastbound.digital/book-now/

So many businesses have thousands of leads sitting in their database doing absolutely nothing and it’s costing them tens of thousands in lost revenue. In this episode of Websites That Convert, I talk about the hidden value in your so-called “dead” leads and how AI-powered sales agents can help you re-engage and convert them without lifting a finger. I share why most follow-up strategies fail, what database reactivation actually means, and how personalisation at scale is now possible with AI.

If you’re a service-based business ready to unlock the money already sitting in your pipeline, this episode is for you. 

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ 

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ 

Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps

00:00:00 – Introduction

00:01:00 – What Is Database Reactivation (and Why It Matters)

00:02:00 – The Real Reason Leads Go Cold After Enquiring

00:04:49 – Common Reactivation Tactics: Calls, SMS, and Emails

00:05:48 – How Conversational AI Sales Agents Work

00:06:28 – Automating Lead Re-engagement with AI

00:07:04 – Why AI Is the Future of Sales Conversion

00:07:35 – How to Unlock Lost Revenue in Your Database

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Struggling to get consistent leads, bookings or sales from your marketing? Book a free strategy call with Shannon’s team to uncover your real ROI and start attracting high-converting leads: https://eastbound.digital/book-now/

In this episode of Websites That Convert, digital strategist Shannon unpacks a proven marketing system for service-based businesses designed to attract high-quality leads, convert more website visitors, and grow your business without the overwhelm.

Whether you’re a tradie, allied health clinic, consultant or local service provider, you’ll learn how to stop wasting time on scattered tactics and start using a scalable strategy that actually works.

This episode will help you pinpoint what’s missing and show you how to build a website and funnel that consistently attracts and converts.

You don’t need more tactics. You need a system that converts.

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ 
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ 
Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps
00:00:00 – Introduction
00:00:53 – The True Role of Marketing for Service Providers
00:01:44 – The Foundations You Must Lay Before Doing Any Marketing
00:02:27 – What a Marketing Funnel Actually Looks Like
00:03:37 – Why Google Traffic is the Most Powerful for Service-Based Businesses
00:04:27 – The Key to Turning Website Visitors into Enquiries
00:05:01 – One Simple Change That Can Lift Your Conversion Rates
00:06:05 – The Crucial Step Most Businesses Miss After Getting a Lead
00:07:03 – How to Systemise Your Sales Follow-Up for Better Results
00:07:50 – Why Evergreen Marketing Systems Always Deliver
00:08:22 – Not Getting Results? This Could Be Why
00:08:50 – How to Put This System into Practice in Your Business

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Want to know if your marketing is actually working? Book a free strategy call with Shannon’s team to uncover your real ROI and start attracting high-converting leads: https://eastbound.digital/book-now/

Stop wasting money on ads, watch this before you spend another dollar! In this episode of Websites That Convert, Shannon reveals the three crucial metrics every business owner must know to measure marketing performance and ensure a positive return on ad spend (ROAS).

If you don’t know your cost per lead, customer lifetime value, or conversion rate, you’re guessing, not marketing.

Listen to the full podcast to learn the three numbers you need to make your marketing profitable.

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Feeling stuck in a slow season? Wondering when sales will pick up again? You’re not alone, and more importantly, you’re not powerless.

In this episode of Websites That Convert, join Shannon as she uncovers practical, proven strategies to stabilise your income, grow your business sustainably, and stop relying solely on word-of-mouth or seasonal spikes.

Here’s what you’ll learn:

Why relying on word-of-mouth alone can stall your growth
The game-changing power of building and nurturing your email list
How to create seasonal promotions that actually convert
A step-by-step guide to mapping your annual marketing plan

By the end of this episode, you’ll walk away with clear, actionable steps to take control of your revenue flow and turn those quiet periods into real opportunities for growth.

If you're a service-based business owner who wants consistent leads and higher conversions year-round, book a free strategy call with Shannon’s team today: https://eastbound.digital/book-now/

Follow Eastbound Digital
Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps
0:00 – Introduction
0:39 – What causes revenue seasonality
1:29 – The goal: Stabilise your income
5:03 – Why your email list is gold
6:05 – Simple way to map out your offers
7:05 – From trough to peak: The payoff
7:31 – Recap: 3 strategies to level out revenue
8:30 – Why there’s untapped revenue in your audience
9:10 – Final thoughts & next steps

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/ 

🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-opt-in-4192-7797

Do you know how long it really takes to rank on Google’s first page? 🤔

In this episode, I uncover why many businesses want to appear #1 on Google search results but ranking isn’t just about being on the first page; it’s about showing up for the right keywords with high search volume and strong user intent that your potential customers are actively searching for. From my experience, organic SEO typically takes 3 to 6 weeks to start showing results, but here’s the secret: combining smart SEO strategies with Google Ads can give your business instant visibility, drive high-intent traffic, and generate leads while your organic rankings catch up. Want to know how your website is currently performing in search engine results pages (SERPs)? Tune in to this episode!

Timestamps

00:00:00 - Introduction

00:01:03 - How Long Does It Take to Rank on Google's First Page?

00:01:56 - The Importance of First Page Rankings

00:02:59 - Targeting the Right Audience

00:03:42 - Website Structure and Design

00:04:34 - Outdated Websites

00:05:47 - Choosing the Right Website Designer

00:07:12 - The Cost of Poor Conversion

00:08:25 - User Experience and Content

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

 If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/

🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-demo-watch

Is your website failing to bring in leads? In this episode of Websites That Convert, Shannon breaks down the three key reasons why your website might not be converting, from not getting enough traffic, to attracting the wrong visitors, to having a website that simply isn’t built to convert. Discover how to fix these issues with the right strategy, page structure, content, and calls to action that turn visitors into high-quality leads.

Learn why having a simple form in your homepage hero banner can skyrocket your lead generation, and why “Contact Us” might be the worst call to action on your site. Whether you DIY’ed your website, it’s outdated, or it was built by someone who didn’t understand conversions, this episode will guide you on making your website your strongest sales asset.

Tune in and start turning your website traffic into real leads — and book a free strategy session with Shannon’s team using the link below! 🚀

Follow Eastbound Digital
Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps
00:00:00 - Introduction
00:01:03 - Identifying the Conversion Issues
00:01:56 - Traffic Challenges
00:02:59 - Targeting the Right Audience
00:03:42 - Website Structure and Design
00:04:34 - Outdated Websites
00:05:47 - Choosing the Right Website Designer
00:07:12 - The Cost of Poor Conversion
00:08:25 - User Experience and Content 

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/

🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-demo-watch

Want to get more leads without spending more on ads? In this episode of Websites That Convert, Shannon breaks down the simple but powerful Meta Ads strategy that top businesses use to turn visitors into paying clients.Learn how to capture the 90% of people who don’t convert on their first visit, boost your return on ad spend, and stop handing leads to your competitors. This episode is a must-watch if you're running Google Ads but not seeing the conversions you expected. 

Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!

Timestamp:
00:00:00 - Introduction
00:02:30 - The Disconnect Between Business Owners and Marketing Providers
00:04:07 - The Importance of Lead Quality Over Quantity
00:06:45 - Choosing the Right Marketing Platform
00:09:00 - Creating a High-Quality Lead Generation Strategy
00:11:00 - Targeting the Right Prospects for Better Conversion
00:12:13 - Final Thoughts on Effective Marketing Strategies

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/

🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-demo-watch

Want to get more leads without spending more on ads? In this episode of Websites That Convert, Shannon breaks down the simple but powerful Meta Ads strategy that top businesses use to turn visitors into paying clients.

Learn how to capture the 90% of people who don’t convert on their first visit, boost your return on ad spend, and stop handing leads to your competitors. This episode is a must-watch if you're running Google Ads but not seeing the conversions you expected. 💡

Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!

Timestamps

00:00:00 - Introduction
00:01:00 - The Importance of Retargeting
00:02:30 - Understanding Visitor Behavior
00:03:50 - Creating Targeted Campaigns
00:05:00 - Maximizing Ad Spend Efficiency
00:06:30 - Avoiding Missed Opportunities

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/

🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-demo-watch

Want to turn your website into a lead-generating machine? In this episode of Websites That Convert, Shannon answers common questions about website strategy, including must-have pages, optimizing for SEO, increasing conversions, and boosting page speed. Learn how to structure your homepage for maximum impact and avoid common mistakes that hold businesses back. Don’t miss these expert insights! 🚀

Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!

Timestamps

00:00:00 - Introduction
00:01:48 - Essential Pages for Website Conversion
00:03:54 - Generating More Leads and Sales
00:05:29 - Structuring Your Homepage for Conversions
00:06:44 - Ensuring Fast Website Load Times
00:08:51 - Common Mistakes Business Owners Make

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/

🔗 Grab our FREE training here: https://websitesthatconvert.io/vsl-demo-watch 

Facebook Ads vs. Google Ads—which is the best choice for your service-based business? 

In this episode of Websites That Convert, host Shannon breaks down the key differences between these two marketing giants. Google Ads targets people actively searching for your services, making it ideal for high-intent customers. Meanwhile, Facebook Ads cast a wider net, generating awareness but often reaching colder audiences. Shannon also reveals a powerful strategy—combining Google Ads with Facebook remarketing to maximize conversions. 

Tune in to learn how to make paid marketing work for your business, and book a free strategy session using the link below!

Timestamps

00:00:00 - Introduction

00:00:45 - Choosing the Right Marketing Platform

00:01:40 - Understanding Google Ads

00:02:43 - Understanding Facebook Ads

00:03:56 - Targeting and Intent in Advertising

00:05:11 - Deciding Factors for Your Business

00:06:56 - Combining Google Ads and Facebook Ads

00:08:42 - Remarketing Strategies on Facebook

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency