SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset.

If you’re ready to stop overcomplicating marketing and start converting traffic into paying customers, this episode is for you.

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Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps

00:00:00 - Introduction
00:01:39 - Expanding SEO Beyond Google

00:03:57 - Why Google Ads is Ideal for Service-Based Businesses

00:09:21 - The Biggest Google Ads Mistake: Landing Pages

00:12:20 - Engaging Leads with Low-Risk Value Offers

00:15:03 - Service-Based Businesses Don’t Always Need Lead Magnets

00:17:06 - The Changing Role of Organic Social Media

00:20:05 - Simplicity Scales: Prioritising Marketing Channels

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

So many businesses lose jobs they should have won, not because of pricing, not because of poor service, but simply because the prospect forgot about them.

In this week’s episode of Websites That Convert, Shannon breaks down the real reason your leads don’t convert and the low-cost retargeting strategy that can instantly double your results… without increasing your ad spend.

If you’re running Facebook or Instagram ads, this is the missing piece.
Most people won’t inquire the first time they see you, studies show they need to see your brand at least 7 times before taking action. This is exactly where retargeting becomes your most powerful tool.

Whether you're a service-based business or a trade business, this strategy can make you look like a bigger, more professional brand while capturing the leads you’re currently losing.

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Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps

00:00:00 - Introduction
00:01:20 - The Secret Strategy to Double Your Conversions

00:02:30 - Broad Targeting vs. Laser-Focused Targeting

00:04:32 - Why Retargeting Works So Well

00:05:58 - Capturing the Lost 80% of Visitors

00:06:34 - The Psychology of Repeat Exposure

00:07:56 - The Ecosystem That Makes Your Business Look Bigger

00:08:31 - How to Lower Cost Per Lead & Get Higher Quality Leads

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

In this episode of Websites That Convert, Shannon explains the Golden Window, the crucial five-minute window that can make or break your sales. She reveals how responding to leads fast can boost conversions up to eight times and why most Australian service-based businesses lose sales through slow response times.

Discover how an AI speed-to-lead system can automate replies, keep leads warm, and increase your conversion rates without extra staff. Perfect for tradies and business owners wanting to scale smarter, boost ROI, and stop leaving money on the table.

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Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps

00:00:00 - Introduction1:01 – The Hidden Leak in Most Service-Based Businesses

00:02:15 - What Happens When You Don’t Respond Fast Enough

00:03:04 - How Speed to Lead Boosts Conversions by 8X

00:04:11 - Why Automating Lead Responses Is a Game-Changer

00:05:26 - Maintaining Conversions While Growing

00:06:22 - The Real Cost of Slow Response Times

00:07:14 - How AI Speed-to-Lead Systems Work for Tradies and Service Businesses

00:08:01 - Reaching the 5-Minute Window: Your Competitive Advantage

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

In this episode of Websites That Convert, Shannon reveals the three biggest mistakes service-based businesses make with their ad campaigns and how to fix them fast. She explains why sending traffic to the wrong page, weak calls to action, and missing conversion tracking can waste thousands in ad spend.

Listeners will learn how to build landing pages that convert, create calls to action that drive leads, and set up tracking that actually measures success. Perfect for tradies and service businesses wanting real results from their Google Ads.

Follow Eastbound Digital
Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps
00:00:00 - Introduction
00:01:05 - The first fix: stop sending traffic to the wrong page
00:03:10 - How a proper landing page can 7x your conversions
00:04:56 - The second fix: use the right calls to action
00:06:43 - The power of simple, accessible lead forms
00:09:03 - One small change that tripled client conversions overnight
00:09:36 - The third fix: track your conversions properly
00:11:21 - Why conversion tracking changes everything
00:12:05 - The three essentials every ad campaign needs
00:13:32 - How to stop wasting money on ads that don’t work

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

In this episode of Websites That Convert, Shannon shares how to build trust online and transform your website into a high-converting sales machine. She explains that in today’s Australian business landscape, where customers are more sceptical than ever, trust and credibility are the deciding factors between a click and a conversion. Shannon breaks down the three must-have trust signals every service-based business website and landing page needs to boost leads, enquiries, and sales, proof of results through case studies and portfolios, customer reviews and testimonials, and the importance of humanising your brand with real team photos and authentic content.

By implementing these trust-building strategies, Shannon shows how Aussie business owners can move beyond relying on word-of-mouth marketing and start generating consistent, high-quality online leads through their website. From SEO optimisation and Google reviews to effective website design and conversion-focused content, she provides actionable insights that help businesses create a strong online presence that attracts, engages, and converts.

If you want to build authority, increase conversions, and make your website work harder for your business, this episode is a must-watch for every Australian entrepreneur looking to grow online.

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency

TikTok: https://www.tiktok.com/@iamshannonbain

Timestamps

00:00:00 - Introduction

00:01:14 - The real reason trust equals sales in today’s market

00:02:43 - The 3 trust-building assets every website needs

00:03:24 - Trust Signal #1: Showcase proof of your work through case studies and portfolios

00:05:49 - Trust Signal #2: Build credibility with reviews and testimonials

00:07:35 - Automating review collection using SMS, email, and QR codes

00:08:36 - Embedding Google reviews to boost conversions and SEO

00:08:58 - Trust Signal #3: Humanise your brand with real photos of your team

00:10:39 - Why people buy from people, not faceless brands

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Most businesses struggle to get found online and end up relying only on word of mouth. The problem is that your competitors are already capturing clients every day because they’re visible where people are searching. In this episode of Websites That Convert, Shannon shares why so many businesses stay invisible online, why it’s not too late to start generating leads, and how you can finally stand out.

You’ll learn the simple system to attract the right people, convert them into paying customers, and stop worrying about when the next client will come. If you’ve been relying on referrals and wondering if online marketing is too crowded, this is your sign that the opportunity is still wide open. Billions of searches happen every single day and your clients are already looking for you.

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency

TikTok: https://www.tiktok.com/@iamshannonbain

Timestamps

00:00:00 - Introduction

00:00:42 - Is it too late to get online leads?

00:01:35 - The real reason your competitors are winning

00:02:28 - Billions of searches = massive missed opportunity

00:03:20 - How to stand out online without overcomplicating

00:04:25 - The simple system for consistent lead generation

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

In this episode of Websites That Convert, Shannon dives deep into why so many business owners are getting burnt by marketing agencies. While many agencies focus on vanity metrics like clicks, impressions and views, the reality is these numbers don’t pay the bills. What truly matters are conversions, ROI, and sales growth.

Shannon explains the common traps business owners fall into when hiring digital marketing providers, why misaligned goals and lack of conversion tracking are costing businesses thousands, and how to choose a marketing agency that actually delivers results.

If you’re a service-based business owner in Australia who’s tired of wasting money on digital marketing that doesn’t convert, this episode will give you the knowledge and numbers you need to finally see a return on investment.

Don’t let another marketing agency waste your budget. Learn how to build profitable campaigns that focus on sales, conversions, and real results.

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency

TikTok: https://www.tiktok.com/@iamshannonbain

Timestamps

00:00:00 - Introduction

00:01:04 - The Low Barrier to Entry in the Marketing Industry

00:02:20 - Misaligned Goals: Clicks vs. Conversions

00:06:02 - The Cost of No Conversion Tracking

00:08:48 - The Numbers Every Business Owner Must Know

00:10:59 - Calculating Leads, Sales & Close Rates

00:12:05 - Break-Even CPA & Target CPA Explained

00:14:04 - Why Most Agencies Don’t Understand ROI

00:15:27 - How to Protect Yourself from Dodgy Marketing Providers

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Are you tired of chasing endless leads that never convert? In this episode of Websites That Convert, Shannon reveals why 10 quality leads are worth more than 100 useless ones and how you can transform your funnel to attract clients who are serious and ready to buy.

Too many businesses focus on lead quantity over quality, wasting time and money on prospects who were never the right fit. Shannon breaks down the funnel friction strategy, showing you how to filter out tyre-kickers, set clear expectations with your ads and landing pages, and build a lead generation system that actually grows your sales.

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/

Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps

00:00:00 - Introduction

00:01:47 - The Simple Strategy to Stop Wasting Time on Tyre-Kickers

00:02:54 - Funnels Explained: More Friction vs. Less Friction

00:04:07 - Lead Quality vs. Conversion Rate: Finding the Balance

00:05:30 - Smarter Targeting: Google Ads vs. Facebook & Instagram

00:07:03 - Using Pricing in Ads to Pre-Qualify Leads

00:08:14 - Landing Page Copy That Filters Out the Wrong Clients

00:09:18 - Inquiry Forms: How Many Questions Are Too Many?

00:10:04 - Using AI Automation to Pre-Qualify Leads

00:11:31 - Finding Your Perfect Friction Point

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Want to scale your business beyond word of mouth? In this episode of Websites That Convert, Shannon breaks down how AI funnels can help you generate more leads, convert more sales, and build a business that runs without you.

Most Aussie businesses struggle to grow because they rely too heavily on referrals. But with the right sales funnel and marketing system, you can create predictable, scalable growth. Shannon explains how to set up AI-powered funnels that attract your target audience, convert them into paying customers, and increase the long-term value of your business.

Follow Eastbound Digital

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ 

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ 

Facebook: https://www.facebook.com/eastbounddigitalagency

Timestamps

00:00:00 - Introduction

00:01:14 - How AI funnels solve growth problems

00:02:16 - Making business valuable with systems

00:03:27 - Google Ads vs referrals for scaling

00:03:44 - Landing pages that actually convert

00:04:46 - Using AI to turn leads into sales

00:05:12 - Automating your sales funnel for growth

00:05:55 - Why referrals won’t scale your business

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency

Not getting consistent leads, bookings, or sales from your marketing? Let’s fix that. Book a free strategy call with my team and we’ll help you uncover where your real ROI is hiding and how to attract leads that actually convert: https://eastbound.digital/book-now/ 

If your Australian business relies only on word of mouth, you could be stuck at the same level and missing out on consistent growth. In this episode of Websites That Convert, discover how to turn your website into a 24/7 lead generation machine, attract high-quality clients, and scale without constant posting or chasing referrals. Learn the simple sales funnel and marketing system that gives you predictable leads, more conversions, and less stress. 

Whether you’re a small business owner, entrepreneur, or service provider in Australia, this is your guide to building a marketing strategy that gives you control over your lead generation, boosts your brand reputation, and eliminates the stress of unpredictable sales. If you’re ready to scale your business and gain consistent, reliable clients without chasing referrals or knocking on doors, this episode is for you. 

Follow Eastbound Digital 

Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ 

LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ 

Facebook: https://www.facebook.com/eastbounddigitalagency 

Timestamps 

00:00:00 - Introduction 

00:00:45 - The Risks of Having No Other Lead Source 

00:01:32 - What You Need to Scale Beyond Referrals 

00:02:26 - Why You Can’t Just Ask for More Referrals 

00:03:26 - The Power of a Simple Digital Marketing System 

00:04:38 - How Sales Funnels Bring You Qualified Leads 24/7 

00:05:53 - Growing Word of Mouth While Adding New Lead Streams 

00:06:32 - How Eastbound Digital Helps You Scale Without Social Media Overload 

Stay Connected:

• Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
• Shannon's Instagram: https://www.instagram.com/shannonbain1/
• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency