That Was The Week

Are Google and Meta Screwed?


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Show Notes: Are Google and Meta Screwed?

And does it make any Sense?

April 18, 2025

OverviewThis week’s newsletter delves into a pivotal moment for two of tech’s biggest players: Meta and Google. Long dominant through strategic acquisitions and platform control, both are now under intense legal scrutiny. At the same time, a new platform shift—centered on AI—threatens to upend their business models, just as geopolitical forces reshape global markets.

Listeners will gain insight into how antitrust battles, legacy acquisitions, AI innovation, and trade wars intersect to challenge the future of these giants. We’ll connect disparate articles to reveal patterns that go beyond individual stories.

Key TrendsKey Trend 1: Government Antitrust Pressure and Legal BattlesSignificance: After decades of unchecked growth, Meta and Google face unprecedented antitrust scrutiny. The outcomes could reset the rules for digital markets—and determine whether breakups or massive fines become the norm.

Talking Point 1: Meta’s High-Stakes Trial

“In a just world, the FTC has no shot to win this case. The case is so nebulous and weak…”– M.G. Siegler, “The Meta Points of Meta’s Trial” (https://spyglass.org/meta-trial/) Highlights the FTC’s challenge: litigating past acquisitions with vague theories of harm.

Talking Point 2: Google Guilty in Ad Tech Monopoly

“A judge ruled that Google holds a monopolistic position in the technology of online advertising, unfairly harming rivals and advertisers.”– David McCabe, New York Times(https://www.nytimes.com/2025/04/17/technology/google-ad-tech-antitrust-ruling.html) Marks the second major U.S. court loss for Google in under a year, setting the stage for structural remedies.

Key Trend 2: Strategic Platform Shifts and Legacy AcquisitionsSignificance: Meta’s survival has hinged on buying Instagram and WhatsApp; now those very deals are under fire. The pattern echoes past shifts—desktop to mobile—and underscores how acquisitions can both secure and imperil platform relevance.

Talking Point 1: The Value and Vulnerability of Instagram

“Without Instagram, Meta is screwed.”– M.G. Siegler, Spyglass (https://spyglass.org/without-instagram-meta-is-screwed/) Shows Instagram’s ad revenue underpins Meta’s funding for new bets (metaverse, AI).

Talking Point 2: Echoes of the Mobile Battle

“Facebook 2.0 will try to kill Facebook 1.0 and Google 2.0 will try to kill Google 1.0.”– Editorial, “Are Google and Meta Screwed?” (Newsletter for April 11, 2025)• Reminds us how prior platform shifts demanded reinvention—AI may require the same.

Key Trend 3: AI‑Driven Disruption and the Next PlatformsSignificance: Just as mobile upended desktop, AI is redrawing the map of search, discovery, and social engagement. Meta and Google must adapt to challengers like OpenAI, Anthropic, xAI and novel features such as memory and reasoning.

Talking Point 1: AI Search and Discovery Race

“OpenAI, Anthropic, Perplexity, and Grok capture users for AI based search and discovery.”– Editorial, “Are Google and Meta Screwed?”• Signals user migration away from traditional search and feeds.

Talking Point 2: The AI Price War and Memory Features

“OpenAI slashes prices for GPT‑4.1 by up to 75%, igniting an AI price war among tech giants.”– Bryson Masse, VentureBeat (https://venturebeat.com/ai/gpt-4-1-ai-price-war-developers/)“Claude’s memory feature … allows the chatbot to recall details from previous interactions.”– Michael Nuñez, VentureBeat(https://venturebeat.com/ai/claude-just-gained-superpowers-anthropics-ai-can-now-search-your-entire-google-workspace-without-you/) Underscores how product feature arms races could outflank legacy ad models.

Key Trend 4: Global Economic Realignments and Trade WarsSignificance: Tech doesn’t operate in a vacuum. Tariffs and nationalism are reshaping supply chains and consumer behavior, with knock‑on effects for digital giants reliant on ad dollars and global audiences.

Talking Point 1: Tariffs as a “Tectonic Plate Shift”

“Trump’s tariffs are part of a broader movement in the global economy which he describes as a ‘tectonic plate shift.’”– Peter R. Orszag, New York Times video (https://www.nytimes.com/video/opinion/100000010103488/trumps-tariffs-are-part-of-a-tectonic-plate-shift-in-the-global-economy.html) Reflects how trade policy uncertainty seeps into tech investment and consumer prices.

Talking Point 2: The End of Globalism vs Economic Globalization

“Globalisation as we’ve known it for the past couple of decades has come to an end.”– Frank Furedi, Spiked (https://www.spiked-online.com/2025/04/15/the-end-of-globalism-is-nigh/) Positions economic nationalism alongside persistent interdependence—tech firms must navigate both.

Discussion Questions

How do the FTC’s and DOJ’s strategies against Meta and Google reflect a shift in government confidence and capability to regulate tech giants?

Would breaking up Instagram and WhatsApp—or forcing Google to divest its ad tech—spur innovation or simply weaken platforms in an era of AI competition?

In what ways has the shift from mobile to AI mirrored past platform transitions, and what lessons should Meta and Google apply as they pursue “2.0” strategies?

Is the AI price war (GPT‑4.1 cuts, Claude memory, Grok features) a sustainable model for developers and businesses, or will it erode margins across the ecosystem?

Do Trump’s tariffs and rising economic nationalism ultimately strengthen China’s tech incumbents (Huawei, Temu, Shein) more than they pressure U.S. companies? (Controversial)

With visionaries like Jack Dorsey and Elon Musk calling to “delete all IP law,” how should tech firms balance creator rights against AI training needs? (Controversial) 7. How does the narrative of “the end of globalism” influence Big Tech’s investment in international expansion and localized product strategies?

Closing IdeasMeta and Google stand at a crossroads: legal rulings threaten their core business structures while AI challengers redefine user engagement.

Their historic playbook—acquiring emerging rivals and evolving ad models—now collides with fast‑moving technology, activist regulators, and geopolitical headwinds.

Final Thought: Survival for these giants will depend on agility—embracing AI as the next platform, rethinking past acquisitions, and navigating a world where borders, both digital and national, are being redrawn.

Generated on 4/18/2025 with Newsletter Creator



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That Was The WeekBy Keith Teare

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