Pricing is one of the most common things online business owners second-guess as their business grows. Many assume that switching to high ticket or low ticket offers will fix revenue issues, without fully understanding the tradeoffs involved.

In this episode, Parker Stephenson (CEO of Evolved Finance and author of Profit Pillars) breaks down how high ticket and low ticket offers actually work in practice. He explains the advantages and drawbacks of each, and how factors like audience size, lead generation, and customer expectations should guide pricing decisions.

If you sell courses, memberships, coaching, or services and aren't sure whether your current pricing still makes sense, this episode will help you think more clearly about your offer and what's sustainable long term.

1:40 Why "high ticket vs low ticket" is the wrong question to ask 2:47 The real advantage of low ticket offers 4:51 Why low ticket offers require volume to work 5:35 The real advantage of high ticket offers 6:07 The hidden costs of high ticket pricing 8:21 How audience size should influence pricing decisions 11:42 How lead generation affects offer sustainability 14:07 Why customer experience should drive price and delivery 17:33 Why complex problems usually require higher-priced offers 20:40 When economic conditions require offer or pricing changes 23:00 Why businesses struggle when offers are built around what the owner wants

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📘 Resources & Links From This Episode 📘 Profit Pillars Book → https://evolvedfinance.com/book 💼 Learn more about Evolved Finance → https://evolvedfinance.com/services 📚 Finance Tools & Courses → https://evolvedfinance.com/learn

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📌 About the Show The Profit Pillars Show by Evolved Finance gives entrepreneurs the guidance and clarity they wish they had sooner. Each episode delivers actionable advice based on Parker's years of experience helping business owners grow stronger, more profitable businesses.

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🤝 Other Ways to Connect with Us 📸 Instagram → https://www.instagram.com/evolvedfinance/ 💼 LinkedIn → https://linkedin.com/company/evolved-finance 🎧 Listen on Spotify → https://open.spotify.com/show/6ggjihbD5VfKhhjkth32pZ