This Week In Media Measurement

Are likes enough? Plus: crisis geolocation

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Engagement counts get stress-tested against brand value, alumni ROI dashboards, crisis geolocation frameworks, and teen-safety measurement on Douyin and Kwai.

Covers 2026-05-20 to 2026-05-27; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-05-20 – 2026-05-27.

Top papers

  • From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media
  • Mutual Dependencies Within the Publisher-Platform Relationship: Broadening the Perspective on the Role of Emerging Platforms in Journalism
  • How privacy communication formats shape sensitive data disclosure in AI applications
  • Geolocating Social Media for Crisis Management: A Systematic Literature Review
  • We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement

    • Themes: social media, social media marketing, digital marketing, elementary education, student engagement, interactive media, educational technology, purchase intention

    Methods: qualitative, survey, quantitative, case-study, systematic review, content analysis

    Premium News

    Premium also covers 10 related news stories, including agilebrandguide.com — Fuse Media Taps iSpot As Official Measurement Provider For Fast ..., adexchanger.com — Why Agentic Measurement Will Reprice The Ad Market | AdExchanger, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.

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