This Week In Media Measurement

By Paperboy.fm

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, an... more

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FAQs about This Week In Media Measurement:

How many episodes does This Week In Media Measurement have?

The podcast currently has 8 episodes available.

This Week In Media Measurement episodes:

June 24, 2026Do YouTube comments equal approval? Plus: web-panel bias
New work on Super Bowl halftime comments and web-panel weighting asks whether media measurement is counting attention, approval, or instrument bias.
Covers 2026-06-17 to 2026-06-24; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-06-17 – 2026-06-24.
Top papers
Engagement without approval: comparing YouTube discourse, interpretive framing, and sentiment integrity of Usher and Kendrick Lamar Super Bowl halftime shows
Modeling recreational visitation at Bureau of Land Management sites
Propensity Score Adjustment (PSA)weighting technique for reducing bias in web panel surveys
Trust, trustworthiness and credibility in corporate social media communication: a TCM-ADO framework-based systematic review
Ekstraksi Topik dan Deteksi Keberpihakan Portal Berita: Pendekatan Inverted Pyramid Prompting Menggunakan DeepSeek
Themes: social media, digital media, elementary education, digital marketing, public health, mathematics education, adolescents, Generation Z
Methods: survey, quantitative, qualitative, case-study, Research and Development, ADDIE model
Premium News
Premium also covers 10 related news stories, including indiantelevision.com — MIB asks BARC to waive fees as news ratings freeze continues, exchange4media.com — Commerce media boom is minting new metrics. But who is counting what matters?, and leibniz-hbi.de — Reuters Institute Digital News Report.
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11min
June 17, 2026Do authenticity cues move purchases? Plus: scarcity signals
From influencer storefronts to loyalty-card stockpiling and CPOM validation, the week asks which social signals survive contact with behavior.
Covers 2026-06-10 to 2026-06-17; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-06-10 – 2026-06-17.
Top papers
Scarcity Coverage on Media and the Effects on Consumer Over‐Purchasing Behavior
Mapping E-Cigarette Content on Social Media: A Scoping Review of Methods, AI Applications, and Promotional Strategies.
Análise do desempenho e engajamento digital em plataformas educacionais: estudo de caso do site educacional edsonandrade1955 (2023-2026)
Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
Themes: social media, consumer behavior, artificial intelligence, mental health, public health, digital media, Instagram, education
Methods: survey, qualitative, quantitative, case-study, Research and Development, content analysis
Premium News
Premium also covers 10 related news stories, including eshap.substack.com — CROSS-SCREEN ATTENTION INDEX: THE FIRST ..., instagram.com — In CTV, reach is easy to measure. Impact is what really ... - Instagram, and iabeurope.eu — Why CTV Measurement Transparency Matters More Than Ever.
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11min
June 10, 2026Do Virtual Profiles Need Trust More Than Polish? Plus: Signals Beyond Clicks
This week’s media measurement turn is from counting exposure to testing whether synthetic personas, AI content, and social commerce can earn trust and show real behavior.
Covers 2026-06-03 to 2026-06-10; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-06-03 – 2026-06-10.
Top papers
Characteristics of Human-Like Virtual Profiles in Relation to Audience Reach and Engagement on Instagram: Secondary Data Analysis
Unified Consent in U.S. Sports and Media Analytics: Double Opt-In, Data Governance, and the Reconfiguration of Fan-Centric Marketing
EXPRESS: Digital Disposal: Self-Perceptions of Online Inauthenticity Promote Social Media Abandonment
Demystifying the impact of artificial intelligence word-of-mouth (AI-WOM) and knowledge management on social media engagement: comparing Vietnam and China
When benevolence backfires: trust transfer in Chinese live streaming commerce
Themes: social media, elementary education, digital literacy, student engagement, consumer behavior, educational technology, social media marketing, mathematics education
Methods: quantitative, survey, qualitative, experimental, Research and Development, ADDIE model
Premium News
Premium also covers 10 related news stories, including nielsen.com — Nielsen launches Four-Screen Ad Deduplication measurement on ..., adswerve.com — Social media measurement in Google Marketing Platform - Adswerve, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.
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11min
June 03, 2026Can Biomarkers Flag Synthetic Video? Plus: HCQ Agenda Flows
Media measurement shifts from counting exposure to testing which signals can explain agenda movement, policy response, purchase intent, and live-sports viewing.
Covers 2026-05-27 to 2026-06-03; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-05-27 – 2026-06-03.
Top papers
Intermedia Agenda-Setting of a Scientific Controversy in the Hybrid Media System: A Cross-Media and Cross-Platform Analysis of Hydroxychloroquine During COVID-19
Security Risk Analysis and Detection of Suspicious Communications in Social Media Big Data Using Machine Learning
Emotion beyond boundaries: How multimodal cues foster cross-cultural affective contagion in immersive livestreaming
AI-Driven Media Agenda Setting and Public Policy Response: Cases from Chinese Grassroots Governance
Evaluation of Integrated Digital Marketing Communication Strategy in the Ministry of Agriculture's Social Media
Themes: social media, consumer behavior, digital media, digital marketing, educational technology, social media marketing, influencer marketing, purchase intention
Methods: qualitative, survey, quantitative, mixed-methods, case-study, experimental
Premium News
Premium also covers 10 related news stories, including medianews4u.com — BARC Sets New Rules to Strip Landing Page Views from TV Ratings ..., advanced-television.com — Media raises concerns on the Digital Omnibus | Advanced Television, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.
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12min
May 30, 2026Are likes enough? Plus: crisis geolocation
Engagement counts get stress-tested against brand value, alumni ROI dashboards, crisis geolocation frameworks, and teen-safety measurement on Douyin and Kwai.
Covers 2026-05-20 to 2026-05-27; 5 free papers from 40 selected papers.
This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.
Episode covers 2026-05-20 – 2026-05-27.
Top papers
From Virality to Value: A Bibliometric and Thematic Analysis of Engagement Metrics in Brand Storytelling on Social Media
Mutual Dependencies Within the Publisher-Platform Relationship: Broadening the Perspective on the Role of Emerging Platforms in Journalism
How privacy communication formats shape sensitive data disclosure in AI applications
Geolocating Social Media for Crisis Management: A Systematic Literature Review
We cannot do what we cannot track: Transforming alumni relations through data governance and return on investment measurement
Themes: social media, social media marketing, digital marketing, elementary education, student engagement, interactive media, educational technology, purchase intention
Methods: qualitative, survey, quantitative, case-study, systematic review, content analysis
Premium News
Premium also covers 10 related news stories, including agilebrandguide.com — Fuse Media Taps iSpot As Official Measurement Provider For Fast ..., adexchanger.com — Why Agentic Measurement Will Reprice The Ad Market | AdExchanger, and thecurrent.com — In India, advertisers searching for outcomes turn to commerce media.
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The premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast.
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12min
May 21, 2026AI Overviews + Unsteady Benchmarks: When Metrics Become Narratives
From Google AI Overviews to fragmented model benchmarks and health-campaign surveys, the week’s papers show metrics shaping what people trust and do.
Covers 2026-05-13 to 2026-05-20; 5 free papers from 40 selected papers.
Papers about Media Measurement
Episode covers 2026-05-13 – 2026-05-20.
Top papers
Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact
Digital Migration Systems: An Integrated Framework for Theory, Measurement, and Policy
Digital Information Cascades and Sustainable Visitor Flow Management: Evidence from GPS Trajectories and Social Media During an Urban Festival
Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial
Emerging Media Business Models in Kenya in the Digital Era: The Case of Nation Media Group and Standard Group
Themes: social media, social media marketing, education, consumer behavior, digital marketing, misinformation, digital media, mental health
Methods: qualitative, survey, quantitative, content analysis, literature review, case-study
In the news
en.wikipedia.org — China Global Television Network - Wikipedia
frontiersin.org — [EPUB] Narrative strategies and interaction performance in Olympic short ...
barrettmedia.com — World News Tonight Sees 13% Ratings Growth During Chinese ...
opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
youtube.com — US & China remain two economic giants built in different ways
ap.org — About Us | The Associated Press
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9min
May 14, 2026social media, consumer behavior, digital media, social media marketing, influencer marketing
Papers about Media Measurement
Episode covers 2026-05-06 – 2026-05-13.
Top papers
The Vanishing User: Web Analytics in an Agent-Dominated Internet
Contextual gatekeeping in a platformized news ecology
Federated high order tensor fusion for privacy preserving multimodal social media analysis
Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
ОЦІНКА ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ В ДЕВЕЛОПЕРСЬКІЙ КОМПАНІЇ: ПІДХОДИ ТА ІНСТРУМЕНТИ
Themes: social media, consumer behavior, digital media, social media marketing, influencer marketing, student engagement, digital transformation, sustainability
Methods: survey, qualitative, quantitative, case-study, content analysis, cross-sectional
In the news
thecurrent.com — Chinese EV brands are getting serious about brand-building
opeu.org.br — Political News and Analysis Sources beyond the Mainstream and ...
science.org — China's lake expansion amplified rapid CO 2 emissions - Science
abcnews.com — Video David Muir reports on technological advances of China's ...
sixthtone.com — China's Next Megaprojects Are Built for Big Science - Sixth Tone
rsf.org — Türkiye - RSF
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9min
May 07, 2026This Week In Media Measurement — May 6, 2026 (Free Version)
Papers about Media Measurement
Episode covers 2026-04-29 – 2026-05-06.
Top papers
Optimizing resource-constrained urban management: a LightGBM approach for high-fidelity prediction
Use of Instagram and its effect on the mental well-being of university students: A perspective from Pakistan
Integrating microbial ecology principles into growing media formulation for reliable biological functions
The Comprehensive Assessment of Social Media Use: Development and Validation Study
The Impact of Cultural Nuances in the Translation of Indonesian Government Social Media Content on the Digital Literacy of Young Generations
Themes: social media, digital media, consumer behavior, vocational education, educational technology, student engagement, youth, digital marketing
Methods: survey, quantitative, qualitative, case-study, Research and Development, descriptive
In the news
agilitypr.com — The Media Measurement Trap Nobody Talks About
statista.com — Chart: How Widespread Is Distrust of Mainstream Media? - Statista
businesswire.com — Albertsons Media Collective Introduces Onsite Incrementality ...
shorensteincenter.org — Redefining Local: How Young Americans Engage with Television ...
audienceproject.com — Why Tempcover invests in cross-media measurement
newslab.org — Fake News - NewsLab
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12min

FAQs about This Week In Media Measurement:

How many episodes does This Week In Media Measurement have?

The podcast currently has 8 episodes available.