Running a business built on local craft and grit is a cornerstone of Malaysian culture. But as the nation prepares for the massive influx of Visit Malaysia 2026, "passion" alone may no longer be enough to scale. While MSMEs represent 97% of all registered businesses and contribute 38% of the national GDP, many remain tethered to a cash-heavy past that limits their growth.

In this episode of Open For Business, we sit down with Previn Pillay, Country Manager of Visa Malaysia, to discuss the invisible infrastructure required to move a business from a simple roadside transaction to a total digital transformation.

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