UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly children. It stands to dramatically impact the advertising industry, shifting brand's access to particular audiences across social media formats.

On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a whistle-stop tour of the biggest headlines from across the industry over the past fortnight.

The pair touch on social media's future as an advertising channel, whether or not ads belong in large-language-models (LLMs), and if consumers are becoming fed-up with 'intrusive' new formats.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:15) Are we going to see a social media ban for under-16s in the UK?

(11:18) Will people trust LLMs if they have ads?

(19:28) Are consumers fed up with new ad formats?

~ Further reading ~

‘Brands will simply have to work harder for attention’: How a social media crackdown could impact marketers

Perplexity pulls the plug on ads, citing trust concerns for AI

Two-thirds of Six Nations fans reject ‘annoying’ in-game ads

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