From A to B

Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?

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Many are talking about multi-armed bandits (MAB) killing CRO - is there truth to that? The answer: it depends!


In this episode, Tracy and Shiva discuss:

  • 00:00 Intro
  • 03:04 What are MABs?
  • 04:45 Are MABs “real” tests?
  • 06:23 Why do people find MABs so sexy?
  • 09:15 When you should (and shouldn’t) run a MAB
  • 13:58 How to validate your MAB results
  • 16:41 LinkedIn post of the week


    • The LinkedIn post of the week is from Ryan Lucht: https://tinyurl.com/FromAtoBRyan


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    From A to BBy Shiva Manjunath
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