'Are newsletters dead?' I was asked this question on a training a few weeks ago. And I couldn't say 'no' fast enough. Because I really don't think they are. I think quality mailing lists are magic.

We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and take the action/s we like... but that doesn't mean they're dead.

There are SO many reasons why email marketing is incredibly valuable to businesses, brands and influencers, and I explore these in this week's podcast.

What do you think? Are you an email marketing devotee or have you *slightly* neglected your list of late and need to show it a teeny bit more care and attention?