Enrico Chiodino joins the SEO Rant Podcast to discuss SEOs and their role in protecting the digital environment:

* SEOs and their obligation to the web

* Why having a purpose helps SEOs care for the web environment

* Fooling users is far worse than fooling bots

You may not realize it, but SEOs leave a major mark on the web. We have a lot of power to both help and harm the web as a whole. This puts a unique obligation on SEOs to ensure they care for the web and its overall health.

In this episode Enrico Chiodino and I discuss the unique role SEOs play in protecting the web and how they might go about doing so.