Dive into the history of link building to see how the practice has evolved as Roger Monitti shares his years of SEO experience from the early days of link building up to today.

Is branding building just for titans of industry? Ronell Smith joins the SEO Rant podcast to explain why every business can benefit from brand building:

* How small businesses can build their brands up

* The advantages small brands have over larger brands

* How to hone your brand identity and overall business focus

Tune in to hear how Ronell and host Mordy Oberstein think small businesses can leverage good brand marketing!

What does offering services look like in the modern web? Good question because it is not the same as what we've been used to as SEOs. Tune in as Jonas Sickler of Tarakeet joins the SEO Rant Podcast to discusss:

* Why AI changes the nature of providing SEO as a service

* How to use SEO as a brand-building method

* Why organic traffic is the most receptive form of traffic (for more conversions)

Listen as Jonas and Mordy Oberstein explain how SEO fits into the modern AI-first web and how that changes what SEO looks like for your clients.

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Semrush & AlsoAsked

Uberall's Krystal Taing joins the SEO Rant podcast to share her thoughts on the content that small and local business owners should be creating:

* Why Krystal thinks video content should be one of the main focuses of local businesses

* Why SMBs are in a unique position to create video content

* How video content can create authentic experiences

Listen in as Krystal Taing and Mordy Oberstein talk about the content SMBs should be focusing on!

Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!

What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:

* Why every piece of content does not need to drive conversions

* Content marketing is not the same thing as content strategy

* Why a good content strategy is not "set it and forget it"

Tune in as Himani and Mordy Oberstein explore what sound content strategy looks like and what you should avoid!

How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook:

* How the nature of SEO and digital marketing forces you to adapt or fall flat

* Why creating knowledge schemes is an SEO's best friend when advancing a career

Listen in as Crystal and Mordy Oberstein share their experiences advancing their own SEO careers.

How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction:

* How to drive client communications that help drive organic success

* How to tackle client expectations that change over time

* How to best educate your clients about new SEO and content trends

Tune in as Nitin and Mordy Oberstein share how SEO agencies can score positive reviews and future client revenue!

Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook:

Why pushing conversions too hard can have negative brand, and even SEO, consequences

The impact of brand marketing on your performance marketing

Why you need to value positive sentiment during the conversion & purchasing process

Tune in as Stephanie Pryor and Mordy Oberstein push the envelope and try to push performance marketers to the dark side! (AKA brand marketing)

Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about:

Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation?

Does it even matter if E-E-A-T is a ranking factor?

Author bylines, should SEOs even care?

Listen in as Erika and Mordy Oberstein dive into E-E-A-T as a concept to shore up your content, not a ranking factor.

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