What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:

* Why every piece of content does not need to drive conversions

* Content marketing is not the same thing as content strategy

* Why a good content strategy is not "set it and forget it"

Tune in as Himani and Mordy Oberstein explore what sound content strategy looks like and what you should avoid!