SEO Rant Podcast

Having your pages indexed by Google is not as easy as it used to be. Katherine Nwanorue joins the SEO Rant Podcast to share how she handles all sorts of Search Console indexation gaps:

* What are the different kinds of indexation statuses and how to handle them

* What types of pages are likely to face indexation issues

* Techniques to increase the chances that Google will crawl and index your pages from the onset

If you write a page of content and it's not indexed does it make a sound? This is an SEO podcast, not a philosophy class. The clear answer is it makes no organic search sound at all. Content is one thing but if it's not indexed it's not accessible (via Search). Ensuring Google indexes your content is of the utmost importance but it's getting harder as Google gets pickier about what it chooses to crawl and index. What then, should you know about indexation so that you can increase the chances that your pages will be crawled and indexed?

Katherine Nwanorue and Mordy Oberstein discuss!

Owain Lyold-Willaims rejoins the SEO Rant Podcast as we dive into Baidu and take a survey of what the search engine has to offer:

* How Baidu controls the user's journey in a far more aggressive way than Google

* How the Baidu SERP differs visually from Google

* How Baidu handles ads and local searches

The Baidu SERP may be a foreign concept to many SEOs but it is a fascinating comparison to Google. For example, Baidu's ads are far more integrated into the organic results. The ads on Baidu are relegated to specific areas of the SERP. Rather, they are interspersed within the organic results themselves (so keep that in mind the next time you feel frustrated with how Google serves ads).

Owain Williams-Llyod and Mordy Oberstein dive into how the Baidu SERP functions and how it differs from Google's results.

How should you get your clients to start creating content with SEO in mind? Nerdwallet's Jacob Clarke joins the SEO Rant Podcast to share his outlook:

* How to build content creation and optimization momentum with quick wins

*The power of a good content brief

*Proper reporting for content-focused SEO clients

Content creation, content strategy, and SEO are all individually tricky. Combine them, and that's one tall order for your clients. How do you get started here?

The difficulty of content strategy in the SEO context is why Jacob Clarke recommends starting with some quick wins. Not only does that build momentum but it builds trust. That might mean starting with a few quick technical updates or some easy content refreshes just to get the client comfortable with the process. Even updating a piece of content that needs a bit more structure or would benefit from internal linking is a good place to start.

Listen is as Jacob Clarke and Mordy Oberstein go deep into the content creation process for clients in the context of SEO!

Is using an AI writer like chatGPT recommended from an SEO point of view? Nat Miletic joins the SEO Rant Podcast to share his outlook on SEO and AI writers:

* The dangers chatGPT and AI writers present to the web

* When is it OK to use an AI writer?

* How Google might respond to a world filled with AI-written content?

AI writers, like chatGPT present a challenge to SEOs and to the web overall. Creating content is not easy. It takes time and expertise. Creating good content is a lot harder than it looks. Which is why an AI writer is so tempting to so many. However, like anything else - if it sounds too good to be true, it probably is. Flooding the web with AI-written content is a tremendous danger to the health of the web going forward.

Listen as Nati Miletic and Mordy Oberstein discuss the both the uses and dangers of chatGPT for SEO.

Is TokTok a search engine? It's a more complex question than you might think. Limor Barenholtz joins the SEO Rant Podcast to share her view on TikTok as a search engine:

* How do you define a search engine?

* Can you really do SEO on TikTok?

* Does TikTok present a threat to Google?

Six months. Usually, we hear it takes six months to see traffic from your SEO efforts. Sammie Ellard King joins the SEO Rant Podcast to explain why it's not that simple:

* How long does it REALLY take to see traffic from your SEO efforts?

* The value of having incremental goals

* The problem with SEO case studies and realistic traffic expectations

It's easy to get caught up in the drive to bring in traffic to a new site without fully appreciating how long this process can really take. Sure, 6 months is generally the length of time it takes to see traffic to a site. However, is that an actual realistic timeframe? Perhaps not. (Say it ain't so).

Sammie Ellard King and Mordy Oberstein discuss SEO expectations and how long it really takes to bring traffic to a site.

OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future:

* The evolution of Google's ability to understand content naturally

* How language processing will impact SEO going forward

* The impact of updates like the Product Review Updates & the Helpful Content Updates on the Google ecosystem

Google's ultimate goal is to understand language the way we as humans do... naturally. This is where Natural Language Processing meets Google Search and SEO. Leaving aside everything about SEO from ranking factors to crawlability, Google's most basic goal is to understand what a user is searching for and to understand web content so that it can give users what they are searching for.

Listen as OnCrawl's Rebecca Berbel joins host Mordy Oberstein to discuss the role of language in Search now and going forward.

Can only the elite optimize a site for Search? Seth Goldstein joins the podcast to explain why SEO doesn't need always be as complicated as some make it out to be:

* Why everyone can do some good SEO

* Where SEO professionals fit into the picture

* Why SEOs sometimes make SEO sound more complicated than it needs to be

SEO can be very complex. If you're managing a large news site with millions of pages that are both syndicated across the web and topically stale in a matter of hours - doing SEO will be hard and complicated. However, this is not most of the web. And while we, the SEOs, may make SEO seems incredibly complex with principles around E-A-T and algorithms, and whatnot... it doesn't have to be rocket science. A site owner, with a bit of love, elbow grease, and a bit of knowledge under their belts can do things that significantly improve their site and its ability to be discovered on Google.

Listen as Seth Goldstein and Mordy Oberstein share why they think SEO is often not as complicated as you might think.

Can SEOs and developers get along? SEO and Klingon speaker Jack Chambers-Ward joins the SEO Rant to share how SEOs and developers can work more efficiently together by staging a site:

* Why staging a site is better than using a wireframe for dev relations

* How to keep tempers down when working with devs by staging a site

*Why staging a site allows you better SEO input when working with devs

The relationship between SEOs and developers can at times be a bit contentious. But as SEOs and developers do need to work closely for the sake of the site's success finding ways to bridge that gap can be quite important.

Listen as Jack and host Mordy Oberstein dive into how SEOs can improve their relationships with developers.

Did an hour-long webinar? Post it on YouTube, right? Not so fast says Kevin Knecht aka Carl Gratiot!

* Why YouTube is not meant for blind uploading webinars & other long-form content

* Avoiding uploading webinars to YouTube so you retain control over user behavior

* Why automatically uploading webinars to YouTube could be a bad look for the brand

When it comes to video creation there's almost this automatic instinct of, "Just throw it on YouTube." As if YouTube has become the receptacle for all videos of all kinds. But shouldn't video creation and its placement on YouTube be a bit more strategic? Carl Gratiot thinks so as he and Mordy Oberstein dive into why you shouldn't just plop long-form content like webinars onto YouTube!