Owain Lyold-Willaims rejoins the SEO Rant Podcast as we dive into Baidu and take a survey of what the search engine has to offer:

* How Baidu controls the user's journey in a far more aggressive way than Google

* How the Baidu SERP differs visually from Google

* How Baidu handles ads and local searches

The Baidu SERP may be a foreign concept to many SEOs but it is a fascinating comparison to Google. For example, Baidu's ads are far more integrated into the organic results. The ads on Baidu are relegated to specific areas of the SERP. Rather, they are interspersed within the organic results themselves (so keep that in mind the next time you feel frustrated with how Google serves ads).

Owain Williams-Llyod and Mordy Oberstein dive into how the Baidu SERP functions and how it differs from Google's results.