Data-driven SEO veteran Ori Zlibershtein joins the podcast to share his take on how SEOs use data:

* The problem of too many visuals inside of SEO tools

* Why overlying on SEO tools is not a good idea

* How to best use the data you get from SEO tools

We go deep into how the over-abundance of SEO tools and the type of data they provide might actually make things harder when doing SEO. While the SEO tools are great, they do damper the perceived need to critically think and problem-solve. That, of course, can mean SEOs are missing big issues and/or spending their time on things that are not that important.