I remember when I first heard about UX writing best practices in a talk at Google’s I/O 2017 conference—it was a huge “aha” moment for me.

As a product designer, microcopy was just a small part of that larger design world. Just something for a small Facebook group where I invited friends and we posted different ideas about microcopy.

But that one day, everything changed. I decided to explore and talk to all of the practitioners out there so I could know more about this exploding new topic. And it was quite a journey.

Not long after listening to that talk, in a moment of complete serendipity, I met Allison Freedenfeld. I was eavesdropping on a nearby table that was in a long conversation about UX Writing and I decided to take action.

That day I met Allison for the first time and we’ve been friends ever since. So I’m very glad to start the second season of Writers in Tech with her in a talk where we cover:

The differences between content strategy and UX Writing

Doing research as a UX writer and building the story of the product

Testing copy with the highlighter test

Which design tools you should learn

And much more