Is tech really becoming more sustainable — or just better at telling that story?

In this episode of Digital Talks, ⁠Digitalcity.brussels⁠ (Noémie Valcauda) sits down with Eva Balemans, sustainable marketeer and founder of ⁠Better World Marketing⁠, to unpack how marketing and narratives are shaping the sustainability discourse in tech.

From greenwashing to genuine transformation, this conversation explores who defines what “responsible tech” actually means — and whether today’s messaging reflects real behavioural change… or simply polished growth models.

A sharp, thought-provoking discussion on power, perception, and responsibility in the digital ecosystem.

🎙 A must-listen for anyone working in tech, marketing, or digital transformation.

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🎧 Digital Talks — conversations at the intersection of technology, skills, and society.