Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect to see the same from Big Fiber. 

00:00: Intro 

00:42: Is protein everywhere these days?

02:38: Products that magically now have protein

07:05: Why are we hearing about protein all the time now

13:00: The connection to GLP 1’s

17:30: Is it oversaturated now?

21:10: Is fiber the next hot ingredient

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices