Simone de Haas unravels the mystery of entrepreneurial spirit. What is it and does it provide guidance for us as we operate our businesses?

Simone explores for us the necessity to understand the SOUL of a business. What is it and does it have anything to do with the spirit of the business?

What is the connection between entrepreneurial spirit and the soul of the business?

What is and does the business actually have a soul? The soul of the business is the heart of the business. The business has a purpose.

Example: Simone has a theatre business based in Queensland Australia. The business is in the entertainment industry. A business created to provide an environment where people will laugh due to

the stagecraft of the actors and the script of the play. The purpose of the business is to create magic in people's lives.

Do PIVOTING and RESILIENCE exist in this realm? Is there a need for pivoting if you know the purpose of your business?

Pivoting is knowing the method of delivery of the purpose of the business

Resilience is the manner in which we deliver – we thus need perseverance and fortitude

Example: the level of discipline and passion to deliver and give people an experience that goes past and beyond the practical to provide magic in their lives.

Entrepreneurial Spirit is the creation of something that has never been done before. A drive and passion to create. It defines the purpose of what is wanted. The magic of creating something from nothing that is of value to others.

Resilience is a major factor of Entrepreneurial spirit – being resilient to negativity. Persevering to overcome the failures to find success.

What are business owners doing to find the soul of the business and not being just another “me too”