India’s agriculture sector supports over 50% of the workforce, yet most farmers still struggle with one core issue: getting fair prices and reliable market access. Despite decades of reforms and rising startup activity, these problems remain largely unsolved.

In this episode of the ExitFund Podcast, Abhinav Ahluwalia, founder of Kiwi Kisan Window, shares how his venture is addressing these long-standing challenges by building a farm-to-consumer model that focuses on value addition at the source. We explore why simply increasing production has not improved farmer incomes, how supply chain inefficiencies impact pricing, and why quality-driven agriculture may be the future.

Kiwi Kisan Window works closely with farmers across India to improve market linkage, ensure better pricing, and rediscover indigenous food products, creating a more sustainable and transparent agricultural ecosystem.

In this episode, we cover:

• Why many farmers still struggle to sell at the right price

• How improving products at the farm can increase farmer income

• The difference between growing more vs growing better quality

• How farm-to-consumer startups are changing how food reaches people

• Why India’s strength is in quality and traditional food systems

• What really happens after getting exposure on Shark Tank

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