Parenting is becoming more expensive, more cluttered, and more screen-first. Children own more toys than ever, yet many still struggle with real play, imagination, physical activity, and meaningful engagement.
In this episode of the ExitFund Podcast, Saurabh Jain, Founder and CEO of EleFant, explains how his team is building India’s largest toy subscription platform. With 90+ toy brands, 1,200 to 1,500 toy varieties, and over 30,000 subscribers, EleFant is helping parents move from endless toy ownership to smarter toy access.
Saurabh shares why kids need regular exposure to different toys, how parents can understand their child’s play preferences, and why subscription-led play can reduce clutter while improving discovery. He also explains how toy brands benefit from higher visibility, why awareness is key for category growth, and how access-led models may change the future of childhood engagement in India.
In this episode, we cover:
How Saurabh Jain built EleFant around toys, learning, and childhood play
Why children today own more toys but play less meaningfully
How screen dependency is changing modern parenting
Why EleFant promotes access over ownership in the toy market
How the toy subscription model works for parents and children
Why every child needs different play exposure based on interest and growth
How parents can understand their child’s toy preferences better
Why toy clutter has become a major problem in urban homes
How EleFant works with 90+ toy brands across India
Why Tier 1 adoption can influence Tier 2 and Tier 3 markets
Follow the ExitFund Podcast on Spotify for more conversations on startups, founders, consumer brands, parenting, technology, business models, and emerging industries.
Intro
Can toy subscriptions be a smarter alternative to buying imported toys from China, Thailand, and other global toy markets? In this episode, Saurabh Jain, Founder & CEO of EleFant, explains how subscription-based play can reduce toy clutter, give children more variety, and help parents understand what their child truly enjoys. With 30,000+ subscribers and 90+ toy brands, EleFant is making access-led play smarter and simpler for modern families.