In this episode, I walk you through the ins and outs of Cost of Goods Sold (COGS), breaking down what really counts as a direct cost in your business. I share how to spot which expenses belong in COGS, why it matters for both product and service businesses, and how to separate direct labor from admin costs. Together, we explore how to use these numbers to price smarter, manage costs, and focus on your most profitable offers. My goal is to help you feel confident making decisions that boost your cash flow and business health.