For those of us OBSESSED with impact...we know it's not just us in this thing. We only have impact after all when we change the lives of those around us. HOW do we change the world around us through our marketing though?? There's really 3 core things you need to do to implement IMPACT into your marketing. You need to tell stories to highlight the pains our people feel, show them the steps to implement so they can change their own lives, and then leverage the results of their change. We can take other people out of their false beliefs by simply showing them that it's possible.