<p>Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.</p>

Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.

Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies, With Sarah Lancaster

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

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Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies, With Sarah Lancaster

Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies, With Sarah Lancaster