<p>In today's episode, Curt discusses why some entrepreneurs and business owners have come to belief branding and sales is about coercing clients to buy something they don't want, and why client relationships based on cooperation are stronger and more sustainable.</p>

In today's episode, Curt discusses why some entrepreneurs and business owners have come to belief branding and sales is about coercing clients to buy something they don't want, and why client relationships based on cooperation are stronger and more sustainable.

Are you building a cooperation brand or a coercion brand?

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

Business

Marketing

Management

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business. The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

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Are you building a cooperation brand or a coercion brand?

Are you building a cooperation brand or a coercion brand?