The Authority Brand

The Authority Brand

By Curt D. MercadanteBusinessMarketingManagement
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The Authority Brand episodes

  • Our final episode - and new beginnings

    This is the final episode of The Authority Brand Podcast -- but our past year of programming will continue to be available at www.TheAuthorityBrandPodcast.com. You can also learn about Curt's new and upcoming projects at http://CurtsBlog.com. Learn more in today's episode.

    5 min
  • Brand Breakthrough with Margie Agin

    Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality." Get the book here: https://www.amazon.com/gp/product/B07NTYMSW3 Margie is an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in Washington, DC. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distil complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Learn more about Margie: https://centerboard-marketing.com/about/margie-agin/

    47 min
  • A conversation with the 'Business Solutionaries'

    In today's episode, Curt Mercadante interviews Kat Leitner and Ashleigh Metherell, co-founders of Allora Solutions Group. Modern outsourcing "solutionaries" with a genuine passion for problem-solving, Allora helps businesses navigate the day-to-day challenges associated with people, process and performance. Learn more: Allora Solutions Group: https://allorasolutionsgroup.com/ The Business Solutionaries Podcast: https://allorasolutionsgroup.com/podcast/

    32 min
  • Take Imperfect Action

    There is no perfect time. Take action and from that action, LEARN. In today's episode, Curt Mercadante provides some examples of "imperfect" action to build his brand and provide impact to his clients.

    11 min
  • The power of being 'dumb and excited'

    The human mind is our greatest weapon - but it can also be our greatest weakness. We are hit with so much stimuli on a daily basis, and our "monkey minds" can become cluttered. In today's episode, Curt discusses the importance of emptying your mind and being "dumb and excited" to achieve your big, audacious business goals.

    9 min
  • Building influence in a post-industrial world with Larry Sharpe
    Curt Mercadante interviews Larry Sharpe, Managing Director of the Neo-Sage Group, a firm and resource for professional training. He provides training, coaching and consulting in many industries including: finance, law, technology, media, retail, real estate, luxury, government and healthcare. He has trained and coached hundreds of entrepreneurs, executives, leaders, lawyers and reps from dozens of companies all over the world. Larry has started and sold companies, served in the U.S. Marines, and was the 2018 Libertarian New York State Gubernatorial candidate. Curt and Larry discuss:
    • Building influence in a post-industrial world
    • The importance of mutual respect in a civilized society
    • Why coercive leadership builds distrust and deceit
    • The importance of a "third party" in politics, business, and life
    • How people are dealing (or not dealing) with the growth of decentralized media
    • Larry's road to becoming a Libertarian
    • How Larry built a successful leadership consulting firm following the economic meltdown of 2007-2009
    Larry also hopes The Sharpe Way, a podcast/livestream show where answers, solutions and common ground can be found so that together we can forge a way forward. As Larry says, "The Sharpe Way is the way to mutual respect, where no one has to convert to be heard, because you can be as liberal or as conservative as you want, as long as you aren't forcing your beliefs on others." Learn more: http://sharpeway.com
    36 min

About The Authority Brand

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Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.