The Authority Brand

In today's episode, Curt discusses some new and effective live streaming and podcasting tools with Chris Stone, founder of Cast Ahead, a podcast and live streaming consultancy.

With a 25+ year history in the music industry with Sony, Chris founded Cast Ahead after the success of his own co-hosted podcasts changed his life. He thrives on enabling driven entrepreneurs, influencers, thought leaders and enterprises to express their story and elevate their reach while extending their efficiency in that process.

In the same way Chris was able to work with multi-platinum artists, record label executives and creatives of all levels – he's found great joy seeing other Live Streamers, Keynote Speakers and Podcasters achieve their own creative, financial, physical and spiritual success. He's produced videos for keynote speakers like Victor Antonio and Sam Silverstein, produced virtual, physical and hybrid live conferences for corporations, consulted, developed and produced podcasts like The Sales Energizer, Sales Influence, Launch Your Live, Make Headway and Power Couples Rock.

He also co-hosts a weekly Amazon Live show "Dealcasters Live" with Jim Fuhs of Fuhsion Marketing.

Learn more: https://www.castahead.net/

In today's episode, Curt discusses the importance of letting the market decide if you're messaging, color scheme, and other branding and sales tools are working. If what you're doing isn't resonating with your potential clients, but you stubbornly cling on, anyway -- it might be time to "kill your darlings."

Learn more in today's episode.

Also...Text YOUTHORITY to 55678 on your smartphone to receive the free Webinar: The 4 Pillars of Building an Authority Brand

Curt interviews Jeff Wickersham, creator of The Morning Fire Academy.

Jeff helps leaders and executives inspire and motivate their people by providing impactful speaking sessions on positive habits, energy, productivity and time management.

He is a high-performance habits coach, host of The Morning Fire for Entrepreneurs Podcast, and author of the bestselling book, Rise, Fight, Love, Repeat.

Curt and Jeff discuss:

• Why the night before is key to your morning success habits.
• Morning success habits and routines that set your day up for success.
• Tuning out the "noise" of society and focusing on your signal.
• The real impact of negativity on your mindset and success.

Learn more about Jeff: https://www.themorningfire.com/

In today's epdisode, Curt talks about the simple process to identify your ideal clients, craft a compelling message around what they want, and then efficiently and effectively communicate that message to those clients.

Today's episode brought to you by Curt's Right Message. Right Clients. Right Revenue. Bootcamp. To learn more, text YOUTHORITY to 55678 on your smartphone today.

In today's episode, Curt shares some branding and sales lessons he's observed from top AirBNB hosts as he and his family travel the country.

ALSO….

NOW ACCEPTING MEMBERS OF THE FREEDOM INNER CIRCLE: http://FreedomInnerCircle.com

In today's episode, Curt shares the most effective and powerful way to set your outcomes and goals for 2021 -- and how to gain clarity and actually make those outcomes a reality.

Today's episode is a replay of our most-downloaded episode of 2020: A discussion of LinkedIn as a personal branding tool with Dr. Natalia Weichowski.

What is personal branding? Isn't self-marketing only for celebrities, athletes and extroverts? Why do I need personal branding? How do I build a top personal brand? And why should I do this on LinkedIn?

In today's episode, Curt discusses all this and more with Dr. Natalia Wiechowski, author of the new book, "Personal Branding with LinkedIn: The Think Natalia Method."

Grab her book here: https://thinknatalia.com/products/

At twenty-nine, at the peak of Dr. Natalia's corporate career and deep unhappiness, she quit her job and started from scratch.

During a nine-month sabbatical she changed the way she thinks, speaks and acts. She committed to design her purposeful dream life and founded Think Natalia.

Her obsession is coachsulting people who left corporate to do their own thing: Coaches, consultants, trainers, authors, keynote speakers, photographers and other experts from companies like IBM, SAP, Bosch, Nestle, Microsoft or Coca Cola. People who want to build an international, sustainable and purposeful thought leadership personal brand on LinkedIn. Individuals who want to become the voice of their niche, get more clients and have a positive impact on the world.

Natalia's aim: To develop resp. bring together a tribe of one million (out of the box) thinkers and doers who do not only challenge but also change the status quo. "Who want to be the change they wish to see in the world." -- Mahatma Gandhi

Dr. Natalia consults and speaks globally, comes from Hanover (Germany) and lives in Dubai. She has edutained at conferences and events across the globe.

She started as a Social Scientist, turned into a Dr. of Philosophy, a "LinkedIn Marketing Unicorn" (Inc. magazine), a Forbes Coaches Council Member, "Top Expert" (Erfolg magazine), a LinkedIn Learning author and the Middle East's leading Edutainer.

Want to recover lost revenue, or even a lost job, in 2021?

Looking to unleash your prosperity in 2021?

Then focus on VALUE creation, instead of content or audience creation, in 2021. Because when you create value and impact for your ideal clients -- they will provide value and impact in return.

Learn more in today's episode.

Curt Mercadante interviews Bryan Clayton, CEO and co-founder of GreenPal.

GreenPal, which has been called the "Uber" for lawn care by Entrepreneur magazine -- is an online marketplace that connects homeowners with local lawn care professionals.

The company has over 100,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Curt and Bryan discuss entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

In this second edition of "Ask Curt", host Curt Mercadante answers the following questions from listeners:

• "Your inbound potential client is contacting you for the first time. Knowing they have done a lot of research on you and your competitors already - how is your mindset different than an outbound call?" -- Chris Stone
• "How to focus/prioritize messaging when different types of users (middle manager vs. senior manager) derive different benefits from the product?" -- Ricardo E. Maduro