The Authority Brand

How does your instinctive brain impact your purchase decisions?

And how can you "Gain the Subconscious Advantage" to help grow your brand?

We discuss that and more with Leslie Zane, founder of the Triggers® brand consultancy. Leslie and Curt discuss:

• Instinctive marketing and how it differs from conscious marketing.
• What is the "Brand Connectome" and how is it key to how brands can grow?
• What is the "Subconscious Advantage" and how do you get it?
• Leslie's "new rules of marketing."
• How new brands can compete against more well-established brands.
• What brands can do to retain relevance and grow in the "COVID era".

More about Leslie:

As a brand manager early in her career, Leslie saw brand-building differently from the rest of the industry and, like many unconventional thinkers, her recommendations were often dismissed. Instead of direct persuasion, Zane argued that indirect messages were more effective and that "appeal" was not a predictor of purchase.

In 1995, seven years before Daniel Kahneman won the Nobel Prize for his system one thinking, Zane pioneered and launched Triggers® consultancy with the only proven method for changing instinctive customer behavior and driving consistent revenue gains. It was also the first brand consulting firm founded by a woman. Based on a 25-year track record as practitioners (not just theorists) of behavioral science, Zane is championing a new way to build brands with business leaders that drives transformational growth more easily, with fewer resources. CMOs often joke that the major difference between Triggers' work and those of strategy firms a hundred times their size, is that their approach actually works.

Leslie received her BA from Yale University and her MBA from Harvard Business School. A TEDx speaker, she has been published in the Harvard Business Review, Knowledge@Wharton, Ad Age, Scientific American and more.

Learn more: https://triggers.com/

In today's episode, Curt discusses the importance of simplifying your message, your ideal client persona, and your process to deliver your simple message to your clearly-defined ideal clients.

Curt Mercadante interviews Victor Antonio — CEO and Founder of Sellinger Group

They discuss:

• What is sales velocity and how can increasing it be the key to generating more revenue for your business?
• Do you truly know the impact and value of what you sell?
• Why is simplicity the best way to success?
• What is the "sales trinity" and how has Victor updated it for 2020?
• What sales lessons can we learn from Ayn Rand's classic novel, "Atlas Shrugged"?

All this and more in today's episode!

More about Victor:

A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20-year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company.

As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President's Advisory Council for excellence in sales and management.

He has shared the stage with top business speakers: Zig Ziglar, Daymond John (Shark Tank), Rudy Giuliani, Paul Otellini (CEO of Intel), and John May (CEO of FedEx Kinkos).

Victor is host The Sales Influence Podcast, and the creator of the Sales Velocity Academy.

http://VictorAntonio.com

In today's episode, host Curt Mercadante shares three simple tips you can use to make you more productive, and ensure you can find time each day to achieve your key outcomes (one of which should be having conversations with potential clients).

Today's episode brought to you by our Freedom Inner Circle: http://FreedomInnerCircle.com.

How can you build true influence?

In today's episode, Curt interviews Bob Burg, co-author of "The Go Giver Influencer."

Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today's business leaders and broadcast personalities to even a former U.S. President.

He is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 975,000 copies and it has been translated into 29 languages.

His and John's newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

For more:

Bob Burg's Web site: http://burg.com

Greab the Book: https://thegogiver.com/the-go-giver-influencer/

Follow Bob on Twitter: http://twitter.com/bobburg

Nothing will kill your branding and sales performance than a poor mindset.

In today's episode, Curt discusses why you should tune out the "noise" of 2020 and find and focus on your signal to build an abundance mindset that will fuel your successful branding and sales process.

Want to energize your sales?

Then join Curt Mercadante for this interview with Dan Jourdan.

Dan, or "The Deej" as he is known, is a salesman. He has successfully started from scratch, built up, and sold five out of six of his own businesses.

But he is not a businessman, he is a salesman. The one business that he could not sell was when he tried to be a real human, instead of a salesman.

With his current firm "Sales Arbiter" Dan and his partner Crispin Cruz work with small businesses in town that want to have self-functioning, highly profitable sales organizations within their company in which the owner is not involved, like it ought to be!

For more on Dan: http://salesarbiter.com/

Follow Dan on Linkedin: https://www.linkedin.com/in/danjourdan/

Follow Dan on Twitter: http://Twitter.com/DJJourdan

Subscribe to Dan on YouTube: https://www.youtube.com/user/DanJourdanSlsTrainer

If you are a business owner and are not spending a portion of each day having conversations (online or offline) with your potential clients, then you're doing it wrong.

Curt interviews Christine Kane, author of "The Soul-Sourced Entrepreneur."

Business owners are told they must be strategy-driven, data-led, aggressive, even manipulative -- to be successful.

They see "Crush It!", "10X It!", "Unf**k It!" as popular titles shouting from every bookstore shelf they pass.

Entrepreneurs who aren't crushers are unf**kers of anything are left wondering what's wrong with them. Like, maybe they're just not cut out for this business thing after all.

In "The Soul-Sourced Entrepreneur," Christine calls BS on this paradigm. Jettisoning the usual mindset advice, she lays out a bold and unconventional plan for a new class of entrepreneur -- one that honors intuition, sensitivity, and creativity as assets, not liabilities.

Christine spent fifteen years in the music industry as a singer-songwriter. In 2010, she opened Uplevel You, a multimillion dollar coaching company that serves the ever-growing class of sensitive, idea-driven, aggression-averse entrepreneurs.

Please join us for this insightful discussion.

For more info:

Get the book on Amazon: https://www.amazon.com/Soul-Sourced-Entrepreneur-Unconventional-Sensitive-Ambitious/dp/1950665445

Visit Christine's Web site: https://christinekane.com/

Are you using your platforms to intentionally communicate your ideal message to your ideal clients, or are you using them to share angry political screeds or other messages that are inconscistent with your authority brand?