The Authority Brand

"You should be as good at pitching your product in 30 seconds to a minute as shaking hands. And every time you shake a hand and they ask, "what do you do?" you should go into that pitch." -- Patrick Bryant, serial founder/entrepreneur and co-founder of the Harbor Entrepreneur Center

In today's episode, Curt Mercadante interviews Patrick Bryant, serial entrepreneur, founder of several thriving companies, former chair of the Charleston Metro Chamber of Commerce, and the co-founder of the Harbor Entrepreneur Center.

The Harbor Entrepreneur Center (HEC), located in Charleston, SC, is a 501(c)(3) nonprofit organization founded in 2013. The HEC has supported more than 170 companies through its programs over the last 5 years. HEC alumni have received over $5 million dollars in private sector investments.

For more: Harbor Entrepreneur Center: https://www.harborec.com/

Many people think branding and sales is about the ability to speak well..

But the biggest branding and sales weapon may not be your mouth, but your two ears.

In today's episode, Curt Mercadante discusses the importance of actively listening to your potential clients.

How can you intentionally (and truly) leverage your influence to build your brand, supercharge your career, and create a more fulfilling life?

In today's episode, Curt discusses this with Erin Urban, a certified Career Strategist and Executive Coach helping driven, experienced professionals, remove career roadblocks and unlock their potential for more influence, impact, and income.

She is an international speaker, published author, behavioral scientist as well as the brain behind CoachEUrban.com (powered by UPPSolutions, LLC) and the host of the Career Coffee Chat Podcast. Erin is a Forbes Coaches Council Member and a self-proclaimed recovering perfectionist with over a decade in mentoring and coaching successful professional transformations through 1:1 coaching and group workshops.

Learn more: http://www.CoachEUrban.com.

Radically identifying and focusing on your ideal clients is key not only for bringing in new clients.

It can also enable you to increase your revenue without getting any new clients, and is vital to helping you scale your business.

Learn why in today's episode!

In today's episode, Curt shares a discussion with T.K. Coleman about the value-for-value exchange that is at the root of a free market economy -- and building an authority brand.

It doesn't take money to make money, and you shouldn't win or lose clients based on price.

It takes value creation to create wealth -- and clearly communicating the value and impact you provide is key to an authority brand.

T.K. Coleman is the director of entrepreneurial education at the Foundation for Economic Education, where also hosts the "Revolution of One" YouTube series.

Coleman, who also is co-founder & education director of Praxis, is a prolific writer and speaker with a singular mission: to awaken people to their own creative power.

Curt recorded today's episode while on a morning mountain walk in the Blue Ridge Mountains, where he and his family are currently living. Curt discusses what a freedom lifestyle is, how it's empowered by a freedom business, and why an authority brand is the best way to fuel that business.

"The life that you want is on the other side of a tough conversation." -- AmyK Hutchens

Knowing how to effectively engage in tough conversations can be the key to building your personal brand.

In today's episode, Curt interviews AmyK Hutchens, the author of the bestseller, "GET IT: Five Steps to the Sex, Salary and Success You Want."

Hutchens is an international award-winning speaker, with more than nineteen years' experience training, coaching and consulting. In non-pandemic years, Hutchens has more than 75 speaking events per year for clients such as Starbucks Canada, Expedia, Lockheed Martin, Securian Financial, IBM, Wells Fargo, Walmart, John Paul Mitchell Systems, and many more.

She specializes in helping leaders communicate more effectively, and to have those tough conversations that can lead to breakthroughs in their relationships, self-care, and work.

For more on AmyK: https://amyk.com/

In today's episode, Curt discusses the importance of delivering your message consistently and how to achieve it. Consistency is one of the keys to building authenticity, and authenticity is one of the four pillars of building an authority brand.

In today's episode, Curt Mercadante discusses with Dr. Joe Vitale how to make the Law of Attraction work for you.

Dr. Joe is a globally famous author; marketing guru; movie, tv, and radio personality; musician; and one of the top 50 inspirational speakers in the world. His many bestselling books include The Attractor Factor, Attract Money Now, Zero Limits, and his latest releases The Miracle: Six Steps to Enlightenment and Anything Is Possible.

A popular, leading expert on the law of attraction in many movies, including The Secret, Dr. Vitale discovered the "missing secret" not revealed in the movie.

He's been on Larry King Live, Donny Deutsch's "The Big Idea," CNN, CNBC, CBS, ABC, Fox News: Fox & Friends and Extra TV. He's also been featured in The New York Times and Newsweek.

One of his most recent accomplishments includes being the world's first self-help singer- songwriter as seen in 2012's Rolling Stone Magazine®. To date, he has released 17 albums! Several of his songs were recognized and nominated for the Posi Award, regarded as "The Grammys of Positive Music."

Well-known, not only as a thinker, but as a healer, clearing people's subconscious minds of limiting beliefs, Dr. Joe Vitale is also an authentic practitioner of modern Ho'oponopono, certified Reiki healer, certified Chi Kung practitioner, certified Clinical Hypnotherapist, certified NLP practitioner, Ordained Minister, and Doctor of Metaphysical Science.

He is a seeker and a learner; once homeless who has spent the last four decades learning how to master the powers that channel the pure creative energy of life without resistance, and creating the Miracles Coaching® and Zero Limits Mastery® programs to help people achieve their life's purpose.

In today's episode, Curt talks about why he "killed off" his previous logo, and why your brand is much more than your logo, colors, or Web site.