In today's episode, Curt shares a discussion with T.K. Coleman about the value-for-value exchange that is at the root of a free market economy -- and building an authority brand.

It doesn't take money to make money, and you shouldn't win or lose clients based on price.

It takes value creation to create wealth -- and clearly communicating the value and impact you provide is key to an authority brand.

T.K. Coleman is the director of entrepreneurial education at the Foundation for Economic Education, where also hosts the "Revolution of One" YouTube series.

Coleman, who also is co-founder & education director of Praxis, is a prolific writer and speaker with a singular mission: to awaken people to their own creative power.