The Authority Brand

How can you utilize voice marketing to help build your authority brand?

Join us for this discussion with Susan and Scot Westwater of Pragmatic Digital.

Susan and Scot co-authored the book, "Voice Strategy: Creating Useful and Usable Voice Experiences."

Pragmatic Digital is the voice marketing advisor for the world's most innovative brands.

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Combining deep business acumen with unmatched Voice experience, Pragmatic Digital helps Marketing, Branding, and Customer Experience executives take advantage of the incredible opportunity Voice represents.

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Unlike Voice marketing agencies that focus on tactical Voice apps and then leave you to manage them, Pragmatic Digital helps you focus on Voice strategy that works so your brand ends up on the winning side.

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The next technology revolution has already started.

For more info:

https://www.pragmatic.digital/

https://www.voicestrategybook.com/

In today's episode, Curt discusses why some entrepreneurs and business owners have come to belief branding and sales is about coercing clients to buy something they don't want, and why client relationships based on cooperation are stronger and more sustainable.

In today's episode, we bring you nuggets from Curt's conversations with top sales trainers, including Bob Burg, Victor Antonio, Anthony Iannarino, and Brad Lea.

The key themes: Communicating impact and building relationships.

For more on the all-starts in this episode:

Bob Burg: http://burg.com

Victor Antonio: https://www.sellingergroup.com/

Anthony Iannarino: https://thesalesblog.com/Brad Lea: http://bradlea.com, https://www.lightspeedvt.com/hereforyou

As a follow up to our previous episode, in today's show Curt discusses the importance of embracing your uniqueness, even if it attracts haters and critics.

Focus on that unique impact you provide your ideal clients, because when you try to appeal to everybody, you appeal to nobody.

A big part of building an authority brand means embracing what makes you unique.

How can you embrace that uniqueness to unleash your superpowers, stand out in a noisy world, and reach your audience?

Curt discusses this and more in today's interview with Fraser Cameron.

Fraser is an epic PERFORMANCE coach who helps driven men (executives/entrepreneurs/business owners) to achieve previously unthought of levels of happiness, success, freedom and fulfillment in life - at work, home & play.

Eight years ago, Fraser thought he had "everything" ... a well-paid job, a beautiful family, a nice house, flashy cars, and tailored suits.

But he felt stuck. Like he was living someone else's life.

He became grumpy with family, friends, and himself.

So he took action and got clear on what he wanted, who he was and discovered the value he wanted to share with the world.

Now he coaches other men to do the same.

More info: http://FraserCameron.com

Think the phone is only a "closing" tool? Think the phone is dead?

Think again.

In today's episode, Curt discusses why the phone is not only NOT dead...he discusses why it is such a vital branding tool.

In this new "Ask Curt" segment, Curt answers listeners questions regarding:

• How to leverage your strengths to build your authority brand
• How to overcome a fear of calling potential clients on the phone
• How to focus your brand when you have multiple revenue streams

Have a question for a future "Ask Curt" episode? Text it to 843-300-5075!

Curt often discusses the importance of having a set process to build your brand, generate leads and more revenue. Many business owners, however, don't have an actual branding process. Rather they have a series of random "pitches."

By instilling a set branding and sales process, entrepreneurs can learn more about their leads, their ideal clients, what works and what doesn't.

As such, your branding and sales process becomes a learning process.

In today's episode, Curt Mercadante interviews Jeremy Ryan Slate.

Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes.

After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.

Curt and Jeremy discuss how starting your own podcast, and getting booked as a guest on niche podcasts, can be a vital tool in helping you build your business by building your authority brand.

More info:

Create Your Own Life Podcast

Command Your Brand Media

In today's episode, Curt shares a story of a recent Shark Tank episode in which the "pitch" bombed, but the entrepreneur still won a deal. It's not about the vanity. It's not about the "slick pitch."

It's about clearly showing the positive impact your clients get from working with you.