How does your instinctive brain impact your purchase decisions?

And how can you "Gain the Subconscious Advantage" to help grow your brand?

We discuss that and more with Leslie Zane, founder of the Triggers® brand consultancy. Leslie and Curt discuss:

• Instinctive marketing and how it differs from conscious marketing.
• What is the "Brand Connectome" and how is it key to how brands can grow?
• What is the "Subconscious Advantage" and how do you get it?
• Leslie's "new rules of marketing."
• How new brands can compete against more well-established brands.
• What brands can do to retain relevance and grow in the "COVID era".

More about Leslie:

As a brand manager early in her career, Leslie saw brand-building differently from the rest of the industry and, like many unconventional thinkers, her recommendations were often dismissed. Instead of direct persuasion, Zane argued that indirect messages were more effective and that "appeal" was not a predictor of purchase.

In 1995, seven years before Daniel Kahneman won the Nobel Prize for his system one thinking, Zane pioneered and launched Triggers® consultancy with the only proven method for changing instinctive customer behavior and driving consistent revenue gains. It was also the first brand consulting firm founded by a woman. Based on a 25-year track record as practitioners (not just theorists) of behavioral science, Zane is championing a new way to build brands with business leaders that drives transformational growth more easily, with fewer resources. CMOs often joke that the major difference between Triggers' work and those of strategy firms a hundred times their size, is that their approach actually works.

Leslie received her BA from Yale University and her MBA from Harvard Business School. A TEDx speaker, she has been published in the Harvard Business Review, Knowledge@Wharton, Ad Age, Scientific American and more.

Learn more: https://triggers.com/