The Authority Brand

You don't need to be the "subject matter expert" to build a successful business or be successful in your career. In today's episode, Curt Mercadante discusses why creativity and a learning mindset can trump being a "subject matter expert."

In today's episode, Curt Mercadante discusses the fact that you can build the company you want to build. Focus on the impact your clients want, and then determine how you can provide that impact in a way that allows you to live the lifestyle you want with a business that fulfills you.

Peter Drucker once wrote that, "you can't manage what you don't measure," and he was absolutely correct. But you also have to measure the right things. In today's episode, Curt discusses the importance of becoming process-oriented, and measuring every step of your branding and sales process.

In order to truly build an authority brand and unleash your prosperity, you have to allow your creativity to flow.

Almost every industry has commodity brands -- those brands that charge very little to provide a bare-bones, sometimes-automated product. If your your unique authority is as a trusted advisor, don't try to compete with the commodity brands on price. Own your authority and charge trusted advisor money. Learn why in today's episode.

Curt Mercadante interviews Randy Gage, author of the new book, "Radical Rebirth: Kill Off the Old You and Create a New Life!" Randy is a thought-provoking critical thinker who will make you approach your business — and your life — in a whole new way. Randy is the author of 13 books translated into 25 languages, including the New York Times bestsellers, Risky Is the New Safe and Mad Genius. He has spoken to more than 2 million people across more than 50 countries and is a member of both the Speakers Hall of Fame and the Direct Selling Hall of Fame. When he is not prowling the podium or locked in his lonely writer's garret, you'll probably find him playing 3rd base for a softball team somewhere. Randy's book features this endorsement quote from Curt: "A no-holds barred call to action to rebirth yourself for freedom, prosperity, and abundance? Check. A powerful story of how to heal and forgive? Absolutely. A wake-up call, in the tradition of Randy's other books, for critical thinking, an end to victimhood, and reprogramming the scarcity out of your mind? You bet."

• Being intentional about who you let into your network.
• Being intentional about the social platforms you use.
• Being intentional about how you spend your time on social media.

How did Tudor Alexander turn a career as a professional dancer into helping people to apply theories of dance movement to build a better business and more aligned lives?

Learn more in today's episode, in which Curt Mercadante interviews Alexander, who is the author of three books, professional athlete and biohacker, and host of the weekly self-development podcast, The Dance of Life.

Alexanderhelps help people align their life so that success comes naturally.

More more information: https://www.danceyourwaythroughlife.com/

In today's episode, Curt shares a simple exercise to help you consistently create compelling content that speaks to the positive impact your clients get from working with you.

ALSO: Text YOUTHORITY to 55678 to receive 4 free Webinars on building your authority brand!