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The Authority Brand
The Authority Brand episodes
- From war-torn Africa to high-velocity content marketerCurt Mercadante interviews Dr. Pelè Raymond, a bestselling author and educator who partners with leaders, teams, and individuals to achieve high performance through the science of happiness. Born in a war-torn African village, he has experienced both humble beginnings and the victory of the American dream. His unique journey has taught him what truly drives success—and it's not who or what we are. It's how well we leverage happiness and harmony—the music of our lives. On this episode, Curt and Dr. Pelè discuss:
- Dr. Pelè's trajectory from war-torn Africa to musician to his doctorate and now to high-velocity content marketer.
- The power of gratitude and abundance
- Common mistakes business owners make with content marketing
- How Dr. Pelè's Velocity Jam product helps entrepreneurs boost their content marketing efforts.
- The meaning of "profitable happiness".
- www.drpele.com
- www.VelocityJam.com
33 min - Instead of trying to "convince and convert"...just try listening
In today's episode, Curt Mercadante shares a story from his early PR career in which he learned the power of listening to defuse conflict and enter a collaborative -- instead of coercive -- relationship. This lesson can be applied in your personal, business, and sales relationships.
13 min - How to keep your creative storyline going each day
How can you apply the improvisational principle of "Yes, and..." to unleash your creative flow each day? That's what we discuss in today's episode.
15 min - Control your branding platforms
Curt Mercadante discusses why it's dangerous to put your business completely at the mercy of social media and other tech platforms. Bulletproof your brand by building and controlling your own platforms.
11 min - Building Your Success with Brian Brogen
Curt Mercadante interviews Brian Brogen. In his early 20's, Brian was the general contractor constructing his own residence, and he has since constructed many successful teams to lead a multi-million-dollar industrial construction company as the Vice President of Field Operations. Brian is now a John Maxwell Certified Coach, Teacher and Speaker. With over 25 years of experience building successful teams and leading successful projects, Brian brings his experience to develop and grow your team. He also is host of the Build Your Success Podcast. Learn more about Brian at https://buildcs.net/about/
39 min - When the Chips are Down, Create
In the wake of the COVID lockdowns and uncertain economy, Americans began creating new businesses at an increased rate. In today's episode, Curt Mercadante offers four suggestions to help these new "COVID Creators" to thrive.
11 min - It's the Creator, Not the Critic, Who Counts
In today's episode, Curt Mercadante invites the "professional industry" of critics to join the ranks of creators who creating impact and value for their clients, themselves, and the world.
13 min - Why it's vital to stick to your process
Why do you have to have more "sticktoitiveness" when it comes to your branding and sales process? Curt Mercadante discusses more in today's podcast.
7 min - Conversation with a "Business Whisperer"In today's episode, Curt Mercadante interviews Jon Dwoskin, an executive advisor, business coach and motivational speaker. Jon has been called the "business whisperer" for his skilled and compassionate insights into what can keep a corporate culture from thriving. At age 23, he created one of the first internet marketing companies in America, then went on to great success at several national real estate firms. Jon has built, trained, expanded and restructured both sales teams and corporate structures, but after 20 years in a C-suite, knew it was time to make a business out of being himself. His Jon Dwoskin Experience teaches the secrets, hard work and discipline required to "Think Big. Very Big!" A prolific business blogger, Jon is the author of "The Think Big Movement," a fable about getting unstuck and transforming a business. A 19-year cancer survivor, he lives with his wife and two children in Michigan, where he is active in community organizations. He's been included in the prestigious Crain Detroit Business' 40 Under 40 list and named Alumnus of the Year by Eastern Michigan University, where he double majored in economics and journalism. Curt and Jon discuss:
- Jon's experience in beating cancer.
- Jon's career pivot.
- Why they call Jon the "business whisperer" and the common challenges he "whispers" away for his clients.
- What it means to "think big".
- The importance of having business systems and processes in place.
46 min - Reduce, Reuse, Recycle to create consistent, compelling content
In today's episode, Curt Mercadante uses the the environmentally-friendly slogan, "Reduce, Reuse, Recycle," as a strategy to create compelling content on a consistent basis.
9 min
About The Authority Brand
From the publisher's feed
Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.
The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.
He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."