<p>In today's episode, Curt Mercadante shares a story from his early PR career in which he learned the power of listening to defuse conflict and enter a collaborative -- instead of coercive -- relationship. This lesson can be applied in your personal, business, and sales relationships. </p>

In today's episode, Curt Mercadante shares a story from his early PR career in which he learned the power of listening to defuse conflict and enter a collaborative -- instead of coercive -- relationship. This lesson can be applied in your personal, business, and sales relationships.

Instead of trying to "convince and convert"...just try listening

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

Business

Marketing

Management

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business. The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

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Instead of trying to "convince and convert"...just try listening

Instead of trying to "convince and convert"...just try listening