<p>Almost every industry has commodity brands -- those brands that charge very little to provide a bare-bones, sometimes-automated product. If your your unique authority is as a trusted advisor, don't try to compete with the commodity brands on price. Own your authority and charge trusted advisor money. Learn why in today's episode.</p>

Almost every industry has commodity brands -- those brands that charge very little to provide a bare-bones, sometimes-automated product. If your your unique authority is as a trusted advisor, don't try to compete with the commodity brands on price. Own your authority and charge trusted advisor money. Learn why in today's episode.

Why you shouldn't compete with the commodity brands

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

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Learn how to deliver the right message to the right clients so you can generate the right revenue for your business. The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He's built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, "Five Pillars of the Freedom Lifestyle."

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Why you shouldn't compete with the commodity brands

Why you shouldn't compete with the commodity brands